Armani has unveiled a new trilogy of nature-inspired fragrances, comprising the original Acqua di Gioia and two new Eau de Parfums.
Air di Gioia was created by Dominique Ropion of IFF. Formulated to give the sensation of a waft of sea spray, the “salty floral” fragrance blends mandarin-neroli, peony and patchouli with a hint of moss.
Sun di Gioia, created by Marie Salamagne of Firmenich, is a “solar floral” and is said to evoke the scent of sun-warmed skin. It combines notes of bergamot and freesia with sambac jasmine over coconut milk and iris.
L’Oréal Travel Retail Europe, Middle East and Africa is showcasing the fragrances with a Summer Breeze animation. The promotion, which is running in Beirut Airport until 31 June and Oslo Airport until 31 July, features colourful merchandising. Promoters greet consumers with fans and invite them to try the fragrances with scented pebble stones.
