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A large screen projecting the current collections dominates the entrance of Emporio Armani’s first store at Prague Airport |
ITALY. As it gears up to exhibit at the upcoming TFWA World Exhibition in Cannes for the fifth year running, The Armani Group has announced a series of new openings at airports across the world (stand number: Ambassadeurs Village V5).
The company said it was intending to use the 2009 Cannes platform to demonstrate its “ongoing fast-track expansion” in the travel retail market.
“I am proud of the success we have achieved in the travel retail market,” said designer Giorgio Armani. “Our commitment is not only about selling accessories but also ready-to-wear. I think what makes Armani really unique and distinctive is the fashion brand experience we are able to offer to our customers.”
With 27 retail spaces opened in the last five years, The Armani Group said it had a significant presence in the world’s most important airports “with the support of strong partnerships with leading retailers”.
The strategy for 2009 saw the first travel retail boutique for the Giorgio Armani brand at Hong Kong International Airport in April, covering over 100sq m on one floor.
The airport expansion continued in July with the opening of a 90sq m Emporio Armani store at Paris Charles de Gaulle Terminal 2C; in August, a 90sq m shop in Prague; and, in October, a 80sq m Emporio Armani store in Paris Orly.
In addition, two more airport shop-in-shops opened this year: at Uruguay’s Punta del Este in February, and at Düsseldorf Terminal C in June. Before the end of 2009, Emporio Armani stores will begin trading in Sydney Airport and in Singapore Changi Terminal 3.
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The entrance of the 90sq m Emporio Armani store at Paris Charles de Gaulle Terminal 2C, which began trading in July |
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The Emporio Armani boutique at Paris CDG Terminal 2C offers the complete lifestyle collection for men and women |
Second Emporio Armani store at CDG
The Armani Group’s second Emporio Armani store at Paris Charles de Gaulle Airport is located in Terminal 2C and covers over 90sq m. It offers the complete Emporio Armani lifestyle collection for men and women, including formal and casual wear, sportswear, leather accessories, watches, eyewear and jewellery collections.
The flooring is made of light grey stone while the ceiling, finished with matt black panels, features recessed lights. The walls are alternate black mirrored glass and silver-striped fabric.
The large accessories area, at the rear of the store, is marked with a black tatami carpet. A large screen projecting the current collections dominates the store entrance, while two large back-lit advertising images characterise both external windows. The external facade is finished in shiny black glass.
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Two large back-lit advertising images dominate the windows of the first Emporio Armani store at Prague Airport |
First Emporio Armani store at Orly
The group’s first Emporio Armani store at Paris Orly Airport is situated in Terminal South and covers over 80sq m. Like the new CDG store, it offers the complete Emporio Armani lifestyle collection for men and women.
The flooring is made from light grey stone, while the ceiling features marmorino panels and the walls alternate between black mirrored glass and silver-striped fabric.
The store is characterised by the presence of a round column surrounded by an area featuring accessories and other product displays. Two large screens projecting the current collections characterise both external windows.
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The flooring at Paris CDG Terminal 2C is made of light grey stone while the ceiling features recessed lights |
First Emporio Armani store in Prague Airport
The first Emporio Armani store has begun trading at Prague’s Terminal 1, covering over 90sq m. Like the Paris boutiques, it offers the complete Emporio Armani lifestyle collection for men and women.
The flooring is made of light grey stone while the ceiling, finished with matt black panels, features recessed lights. The walls are alternate black mirrored glass and silver-striped fabric.
Two accessories areas are marked with a black tatami carpet. A large screen projecting the current collections dominates the store entrance, while two large back-lit advertising images characterise both external windows. The external facade is finished in shiny black glass.
About The Armani Group
The Armani Group is one of the leading fashion and luxury goods groups in the world with over 5,000 direct employees and 13 factories. It designs, manufactures, distributes and retails fashion and lifestyle products including apparel, accessories, eyewear, watches, jewellery, fragrances and cosmetics and home furnishings under a range of brand names: Giorgio Armani Privé, Giorgio Armani, Armani Collezioni, Emporio Armani, AJ | Armani Jeans, EA7, A/X Armani Exchange, Armani Junior, Armani Teen, Armani Baby and Armani Casa. The exclusive distribution network comprises 75 Giorgio Armani boutiques, 19 Armani Collezioni shops, 166 Emporio Armani shops, 165 A/X Armani Exchange shops, 17 AJ | Armani Jeans shops, 8 Armani Junior shops, 10 Giorgio Armani Accessori shops, two Emporio Armani Accessori shops, 14 Emporio Armani Caffés and 27 Armani Casa shops in 46 countries.
For details, contact Carla Guiducci, Travel Retail Manager, tel: +39 028 3106583, fax: +39 02 83106793, or e-mail carla.guiducci@giorgioarmani.it
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