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Asia Pacific debut: breo’s Roam watch |
UK/ASIA PACIFIC. British watch brand breo is launching into the Asia Pacific and Middle East travel retail channels following the recent appointment of Singapore-based agent Jonathan Holland Associates (JHA).
JHA is working closely with breo’s travel retail agency firm Market Connections, which has secured the brand’s 200 listings across 53 airlines to date.
In just over one month, JHA has secured listings for the top-selling Roam watches onboard Cathay Pacific, Dragonair, Air Hong Kong, Thai AirAsia and Oman Air. Initially, pink and black Roam watches will be offered. As well as airline listings, JHA plans to secure ground shop deals.
Commenting on the early success, JHA Regional Sales Director Angeline Goh said: “The price is very affordable and consumers have the ability to purchase many colours to match their outfits/mood. The colours are very attractive, making breo Roam a great gift item. Asian consumers like breo very much for all the features of the watch. breo is starting to work very well in our region.”
The watch contains the tourmaline mineral, which is claimed to offer health benefits, including increased concentration and detoxification.
For details, contact breo’s travel retail agent Nigel Bennett, Market Connections, tel: +44 7950 970774 or e-mail nigelbennett@market-connections.co.uk
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