Virtual Travel Retail Expo Sustainability Partner Ocean Bottle has teamed up with Red Bull Racing Honda in a major new initiative to help prevent ocean pollution [To visit the Ocean Bottle virtual suite at the Expo click here. If you have not registered to attend the Expo, you can do so here free of charge if you are involved in the travel retail sector).
The Formula 1 racing team believes the collaboration will lessen its environmental impact. In 2022, Ocean Bottle will supply team members and guests with its recyclable, reusable water bottles. With each unit supplied to the Red Bull Racing Honda team, Ocean Bottle will commit to collecting the equivalent of 1,000 plastic bottles.
Red Bull Racing Honda will fund the collection of 85,500 kilos of ocean plastic which is equivalent to 7.5 million plastic bottles.
As reported, Ocean Bottle pledged to rid the ocean of the equivalent of 500,000 plastic bottles as a direct result of its Virtual Travel Retail Expo presence.
During the Expo, the company encouraged stand visitors to enter a draw to win Ocean Bottle products. The lucky winners included Flydubai Inflight Retail Manager Anil Michael; Unifree Duty Free Chief Commercial Officer Ian Foster; Tallink Duty Free Travel Retail Project Manager Katri Keian; AirAsia Senior Sourcing Specialist Melvina Lee and Heinemann Americas Corporate Strategy and Business Development Sumin Chen.
Ocean Bottle has extended the lucky draw to include visitors during the Buyers & Bonanza Month which kicked off on 1 November.
On its new collaboration with Ocean Bottle, Red Bull Racing Honda Team Principal and CEO Christian Horner said: “As with Red Bull Racing Honda’s approach to Formula 1, Ocean Bottle have sought to reinvent how environmental actions are funded and how pollution is prevented.
“We are fully supportive of their mission to make our oceans cleaner and their inspiring community-based efforts that lie at the heart of their company.”
Ocean Bottle Co-founder and CEO Will Pearson commented: “Plastic pollution is having a catastrophic effect, not only on our oceans but also on local waterways and communities. We couldn’t be more excited to announce this powerful partnership with Red Bull Racing Honda, who have a reputation for pushing boundaries within sport, technology and innovation.
“We’re delighted to work with the Team on corporate environmental action and fund, by 2022, the collection of at least 7.5 million plastic bottles whilst empowering individuals everywhere to be a part of this solution.”
In another major collaboration, Ocean Bottle supported volunteers at the United Nations Climate Change Conference in Glasgow, sharing the news on its Instagram account.
