German fragrance producer Mäurer & Wirtz is set to launch two seasonal limited editions of its 4711 Acqua Colonia range in travel retail. Both will be unveiled in special promotions at Cologne Bonn Airport Terminals 1 and 2 during October.
The two limited editions, Green Tea & Bergamot and Coffee Bean & Vetyver, will feature on branded 4711 podiums in the centre of the Gebr Heinemann stores. They will also be featured in the 4711 Acqua Colonia range at other international airports throughout the autumn/winter season.
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Acqua Colonia Green Tea & Bergamot Eau de Cologne Natural Spray 50ml is described as a calming fragrance. Green tea leaves are said to have a positive effect on mental balance and provide inspiration while bergamot is claimed to be a mood enhancer.
Acqua Colonia Coffee Bean & Vetyver Eau de Cologne Natural Spray 50ml is described as a stimulating fragrance. Roasted coffee beans are said to provide energy, while vetyver has a strengthening and regenerating effect.
Both fragrances are presented in boxes which feature botanical drawings, a nod to the natural ingredients used in the scents.
The 4711 Acqua Colonia regular range comprises six fragrance variations: White Peach & Coriander, Lime & Nutmeg, Pink Pepper & Grapefruit, Lemon & Ginger, Mandarin & Cardamom, Blood Orange & Basil.
Mäurer & Wirtz Senior Business Development Manager Sascha Gillessen said: “In addition to these new limited editions, we are pleased to announce that the 4711 Acqua Colonia Lemon & Ginger Duo Set (EdC 170ml + Shower Gel 200ml) from the classic range will be listed in the pre-order shop of China Airlines from October and the 4711 Acqua Colonia Melissa & Verbena is to be featured in the branded amenity bag of Royal Jordanian Airlines.”
Royal Jordanian Head of Inflight Services & Products Luay Qunash commented: “4711 is a world-renowned brand, synonymous with refreshment and invigoration. As these benefits are always important to customers, particularly on long-haul flights and during the summer months, it seemed a perfectly natural progression to include the cologne in our amenity kits.”
