CHINA (MACAU). Luxury skincare brand Augustinus Bader has partnered with DFS Group to exclusively launch the brand’s first point of sale in Macau travel retail.
Augustinus Bader is now available at T Galleria by DFS Macau, Shoppes at Four Seasons from November 2021 to November 2022.
Customers can shop the full range of skincare products through an elegant counter featuring the brand’s signature blue and gold colour palette.
The counter also invites shoppers to discover Augustinus Bader’s brand universe and the stem cell research that powers its award-winning skincare innovations.
Hailed as ‘the greatest skincare brand of all time’ by 300 beauty editors in 2021, Augustinus Bader made its global travel retail debut with DFS at the newly-opened Samaritaine Paris Pont-Neuf by DFS in June 2021.
The brand is now one of the top performing skincare brands for DFS in France.
Additional Augustinus Bader counters will be opened in Hainan in December 2021 and in Hong Kong in January 2022, with more counters planned across DFS Group’s network next year.
“We are honoured to partner with Augustinus Bader on this exclusive launch into Macau so soon after its travel retail debut with us in Paris,” commented DFS Group Senior Vice President Beauty Amael Blain. “We look forward to sharing this luxurious collection of innovative, biomedically-researched products with our discerning customers around the world.”
Augustinus Bader’s hero products, The Cream and The Rich Cream, have been infused with the brand’s patented TCF8 complex (Trigger Factor Complex) which boosts the skin’s own regenerative abilities. The brand’s range is backed by over 30 years of cellular repair, tissue engineering, regenerative medicine and stem cell biology research. It is led by Dr. Augustinus Bader, a globally recognised biomedical scientist, physician and one of the foremost experts in the field of regenerative medicine.
In addition, all Augustinus Bader products are 100% free from parabens and heavy metals and don’t contain any unnecessary preservatives.
As reported, Augustinus Bader has recently expanded its skincare range with The Serum, The Eye Cream and most-recently, a new line of luxury haircare products.
Augustinus Bader is a Silver Partner of the Virtual Travel Retail Expo where it underscores its mission to “continue to disrupt the luxury skincare market”.
The brand predicts that its retail sales figures will exceed the US$100 million milestone globally in 2021.
“Research and development is part of the DNA of the company and we have continued to invest significantly in a multitude of initiatives to support our robust planned innovation calendar for the next few years,” according to the brand owner.
Commenting on Augustinus Bader’s latest innovations, CEO Charles Rosier said: “Our DNA is different from other companies. Augustinus Bader is a technology platform that leverages our disruptive skincare discovery about cellular communication. We have now launched a haircare line, which is the next step of that core offer. We believe aren’t a skincare company moving into hair, but a tech platform moving from skin to hair.
”In the past, we have understood that our brand identity of having just two hero products have not made us that attractive to some retailers,” Rosier explained. “However, in 2021, we now have a complete skincare assortment which offers a great showcase of our brand potential in travel retail.
”We truly believe the world doesn’t need more products and so we want to confirm that our products rank number one in each category. Our voice will remain consistent no matter what we launch, and that’s all about science and quality.”
