Luxury skincare brand Augustinus Bader has launched its supersized hero creams, The Cream and The Rich Cream. The 100ml format will be launched in travel retail with Dubai Duty Free on 1 December for an SRP of US$540.
The Cream and The Rich Cream – the original products of the brand, launched in 2018 – are infused with high-potency TFC8 (Trigger Factor Complex), which uses the body’s own skincare to promote skin cell regeneration.
An active ingredient in many Augustinus Bader products, TFC8 comprises natural amino acids, high-grade vitamins and synthesised molecules naturally found in the body.
The technology is backed by over 30 years of research in cellular repair and regenerative medicine.
Augustinus Bader CEO and Co-Founder Charles Rosier said: “Listening to the requests of our customers, we are happy to unveil the new 100ml hero creams. This launch signifies the incredible response of our community to our cutting-edge TFC8 technology.”
Based on a 12-week consumer study involving 107 participants, 97% agree that The Rich Cream dramatically transformed the skin’s tone and texture; 95% say that it dramatically improved the appearance of fine lines; 94% agree that it reduced dark spots, age spots and imperfections; and 100% agree that it left their skin feeling hydrated and nourished.
After a four-week consumer study with 52 participants, 92% agree that The Cream made dull skin appear brighter; while 87% agree that their complexion looks plump and replenished; 83% saw their skin feel instantly and deeply hydrated; and 79% agree that skin discolouration is diminished and skin looks more even. ✈
