Plush toy specialist Aurora World has extended its YooHoo range which links to the launch of a new Netflix series, YooHoo to the Rescue.
The series follows the adventures of seven friends who live in the imaginary world of YooTopia and travel about to help animals in need.
Aurora’s 88 SKUs include 5in and 8in sizes of the seven main and 26 secondary characters from the TV series, plush keychains and Mini Sacks.
Aurora described the YooHoo brand as a key component of its global travel retail offer.
Aurora World Travel Retail Sales Manager Garry Stoner said: “YooHoo is our most popular range in travel retail, so to have it supported with a new Netflix series is a massive achievement. The range is highly collectible; the possibilities are endless when it comes to future sales growth.”
Aurora will highlight the YooHoo range at the upcoming TFWA Asia Pacific Exhibition (Basement 2 G6).
Shaun the Sheep, a plush range from the animated Shaun series, is new to the Aurora portfolio. The new collection includes 8in and 12in Shaun the Sheep, Shaun the Sheep Backpack and Key clip.
Aurora will also feature its Sparkle Tales range, which has been extended to offer nearly 100 SKUs, with over 40 styles scheduled to launch later this year.
“Travel retail is now really beginning to boom for Aurora. We’ve recently broken the 1,000 barrier in terms of ‘windows’ and Asia is showing significant growth, especially for destination merchandise,” Stoner added.
