Aurora World teamed up with Britanny Ferries to hold a number of “YooHoo Days” during August in a promotion which has succeeded in driving onboard sales of the YooHoo brand’s plush toys.
Britanny Ferries Onboard Sales Manager Sylvie Collongues commented: “This was the first time we teamed up with Aurora for this type of promotion and it has been hugely successful, driving sales and penetration in the stores. It has proved to be great fun for both passengers and staff; we will certainly be looking to repeat this type of activity in the future.”
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The promotion driver, according to Aurora World, was a free YooHoo gift with qualifying spend |
Aurora World Travel Sales Manager Garry Stoner added: “We have a great relationship with Brittany Ferries, and are delighted with the success of the promotion – a first for Brittany Ferries. This year YooHoo is performing very well for our customers. Promotions like this really help at key trading times of the year.”
The promotion driver, according to Aurora World, was a free YooHoo gift with qualifying spend.
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The promotion featured life-size versions of Aurora World’s popular YooHoo soft toys |
