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Aveda fans the flames of hope with its Light The Way Candle |
As part of Earth Month, throughout April Aveda has donated 100% of the suggested purchase price of its limited-edition Earth Month Light The Way Candles to Global Greengrants Fund (GGF), a non-profit organisation that channels high-impact grants to grassroots groups working to solve pressing environmental problems.
Aveda has been working with GGF as its global Earth Month partner for more than seven years, focusing since 2007 on clean water projects.
Total sales of the candle (available at Aveda travel retail locations in the Americas and Asia Pacific throughout April) will raise over US$1.6 million for clean water projects around the globe.
Aveda Light the Way Candles are housed in 100% reclaimed glass beverage bottles. The outer cartons are fabricated from 70-90% post-consumer recycled (PCR) paperboard, with a portion made from Aveda make-ready materials (sheets of scrap paper that would normally go into the recycling stream).
Each one features a new pure flower and plant aroma made with 100% certified organic essential oils, including ginger and ginger lily grown in India. Made from 100% naturally-derived soy wax, the 2014 Light the Way Candle is said to burn cleanly and completely, infusing the air with over 27 hours of scent.
“Aveda’s support makes an enormous difference to Global Greengrants Fund and our goal of creating a sustainable world,” explained Global Greengrants Fund Executive Director Terry Odendahl. “Partnering with local communities, we have protected over 700 watersheds, lakes and rivers, and have supported over 20,000 women working for clean water in their communities. All of this is made possible by the sale of Light the Way Candles and the salon owners who participate in Aveda Earth Month. We are grateful to the Aveda community for their visionary support.”
Last year Aveda’s Earth Month efforts raised a total of US$5.5 million for Clean Water and set a Guinness World Record for the Most Money Raised for Charity Through Haircuts in a 24 Hour Period, during the company’s Global Cut-A-Thon.
The goal this year is US$6 million. Since 1999 Aveda has raised over US$32 million to help support organisations that directly effect environmental change. More than US$26 million of that amount has supported clean water projects at home and around the world.
The images on this year’s Light the Way Candle carton were drawn by children living in the Umbari village in India who have benefited from a grant supported by Aveda and Global Greengrants Fund to AWARD (Action for Women in Rural Development) to improve the local water system.
