Leading botanical beauty and professional brand Aveda has partnered with HMSHost to open its first mainland US airport Experience Center, at Minneapolis-St Paul International.
Located in Terminal 1-Lindbergh, the Aveda Experience Center retail store is described as an airport oasis where travellers can both shop and relax by experiencing complimentary signature Aveda rituals specifically designed to tackle stress, and purchase hair care, skin care and body care products, in addition to specially designed travel sets.
To complement the opening, Aveda has created an iPad travel application available for use at its locations at Minneapolis-St Paul Airport and DFS Waikiki Galleria. The iPad application will be available in-store only and will help guests to find Aveda salons in travel destinations around the world. It will be available in English and Japanese. How-to videos, travel wellness tips, and other features will be added later this autumn.
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Aveda’s new Experience Center at Minneapolis-St Paul Airport |
The Aveda Experience Center retail environment aims to bring to life the company’s philosophy of connecting beauty, wellness and environmental awareness. The 800sq ft store features locally-manufactured display fixtures made from both reclaimed wood and sustainable bamboo. Wall panels have been constructed with rapidly-renewable coconut palm trees and feature two plant walls complete with live greenery.
All fixtures are designed to be aesthetically striking and true to Aveda’s philosophy of re-use and recycle to minimise waste. Aveda’s signature complementary Rituals of Renewal will be available to all store guests. Additional services will include Pre-flight, Inflight and Post-Flight Rituals, developed exclusively for travel retail locations, and complimentary skin and hair consultations.
“We are proud to open the first Aveda Experience Center in a US airport in our hometown of Minneapolis,” noted Aveda Vice President Retail Catherine Culotta. “Our goal is to create a truly unique, immersive brand experience for the traveller, and to transport guests to an oasis of relaxation in what can sometimes be a stressful environment.”
In keeping with its corporate Mission, Aveda purchases renewable energy credits for energy use associated with all Experience Centers in North America through NativeEnergy. NativeEnergy is an expert provider of carbon offsets, renewable energy credits, and carbon accounting software. With NativeEnergy’s Help Buildâ„¢ offsets, businesses and individuals can help finance the construction of wind, biogas, solar and other carbon reduction projects with strong social and environmental benefits. For more information on NativeEnergy, visit www.nativeenergy.com.
ABOUT AVEDA
Founded in 1978 in Minneapolis, Aveda (acquired by The Estée Lauder Companies in 1997) creates high performance, botanically-based products for beauty professionals and consumers. The company continues to innovate in botanical technologies, drawing inspiration from the principles of green science with ancient Ayurvedic wisdom to develop performance-driven, plant-based hair, skin, body and make-up products, and a comprehensive menu of ritual-based treatments for head-to-toe beauty.
Throughout the years, Aveda has pioneered new benchmarks of environmental responsibility in beauty. It was the first privately-owned company to sign the Ceres (Coalition for Environmentally Responsible Economies) Principles in 1989 and the first beauty company in the world to manufacture with 100% wind power. Aveda was also the first beauty company to receive a Cradle To Cradle charter for its commitment to sustainable products, packaging and production. Currently seven products hold Cradle To Cradle certification.
Since 1999, Aveda’s annual Earth Month campaign, held each April, has raised more than US$26 million to support environmental projects around the world.
Global Creative Director Antoinette Beenders drives Aveda’s creative vision. An international-renowned, award-winning hairdresser, she has been recognised with the Global British Masters Award, British Hairdresser of the Year Award, and the British Fellowship Hairdresser of the Year Award, among others.
More than half of the fastest growing and best-run salons in the US are Aveda distributors. Aveda products are available in Aveda Experience Centers and more than 7,000 professional hair salons and spas in more than 30 countries and at www.aveda.com.
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