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Limited edition: Jose Cuervo Reserva de la Familia 2011 |
Award-winning Jose Cuervo Reserva de la Familia tequila added to its medal haul after gaining top prize at the Tequila Masters in December 2011.
Reserva de la Familia, described as the crown jewel of Jose Cuervo’s portfolio, clinched the Master Medal 2012 in the annual awards, run by The Spirits Business magazine.
The extra añejo (aged) tequila is made from hand-selected, 100% pure blue agave grown in the Cuervo estate’s rich volcanic soils. It is considered to be a collectible masterpiece by spirit connoisseurs worldwide for both its taste and distinctively designed packaging, the company said.
Each year since 1995, the Cuervo family has selected a renowned Mexican artist to paint the handcrafted wooden box for its ultra-premium vintage tequila, as part of its continuing support for promising Mexican artists and local culture.
In other news, Jose Cuervo was voted one of the world’s Hot Bar Brands in an international industry poll undertaken by global drinks publication Drinks International. Cuervo was also listed first in the top 10 list for both Best Selling Tequila and Hot Tequila Brands.
About The Tequila Masters
In December 2011 The Spirits Business staged The Tequila Masters in a drive to reward the finest tequila brands on the world stage. Editor Dominic Roskrow, along with a panel of leading spirits specialists, judged the tequilas in a blind tasting, to discover the Tequila Masters 2011. Excellence was judged by category, age and design and packaging. Results were announced in the February 2012 issue of The Spirits Business magazine.
About Jose Cuervo Tequila
Jose Cuervo is the largest producer of tequila in Mexico and around the world. The Jose Cuervo portfolio of tequilas includes Jose Cuervo Especial Gold, the number one tequila worldwide, Jose Cuervo Especial Silver, Jose Cuervo Black Medallion, Jose Cuervo Tradicional, Jose Cuervo Platino, Jose Cuervo Reserva de la Familia, Jose Cuervo Golden Margaritas, Authentic Jose Cuervo Margaritas and Jose Cuervo Margarita Mix.
For details, contact Virginie Marquet at vmarquet@josecuervo.com Visit www.josecuervo.com
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