FRANCE. Chocolaterie Michel Cluizel will make its debut at the TFWA World Exhibition next month showcasing its full range of gourmet chocolate products, including award-winning coffrets and gift boxes (Stand number: Marine Village S5).
In the spirit of sustainable fair trade, the French family-owned chocolate company develops close relationships with cocoa growers in South America, Africa and Oceania.
The Michel Cluizel brand is exported to more than 30 countries and sold in speciality retail and gourmet boutiques. The company, which has a showroom in Paris and shops in New York, London and Riyadh, now has travel retail firmly in its sights.
In co-operation with Star Duty Free, its agent for Asia Pacific travel retail, the brand launched at the chocolate concessions managed by Eastern Duty Free (EDF Group) at Duty Free Philippines earlier this year and is in negotiations with other retailers in the region.
Chocolaterie Michel Cluizel is also a partner of Air France Business Class in which a ballotin of four chocolate candies was specially designed and themed with ‘Chocolat Michel Cluizel’ colours.
Among the company’s products displayed to travel retail buyers at Cannes will be:
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The new 300g coffret contains 25 praline and ganaches macaroons, available from October to mid-January 2009 |
Coffret of 25 macarolats (chocolate macaroons)
The new 300g coffret contains 25 praline and ganaches macaroons, thin dark chocolate shells filled with crunchy praline and caramel, coffee and Los Ancones (St Domingue) ganaches.
The macaroons are displayed in an elegant box with a transparent window for maximum visibility and are available from 1 October 2008 to 15 January 2009.
Festif Ecrins gift boxes
For the year-end holiday season, Michel Cluizel has unveiled the Festif Ecrins box containing an assortment of dark and milk chocolate with different fillings: pralines, Gianduja, marzipan and ganaches.
The Ecrins are presented in wrapping paper with a golden ribbon, ideal for gifting during the Christmas and New Year celebrations, the company said.
These chocolates are mainly coated and decorated by hand and meet the Chocolate Bonbons Quality commitment which is said to guarantee chocolate bonbons free of vegetable fats (except for cocoa butter), added flavourings and soy lecithin. They are claimed to be exclusively manufactured with fruit pulp, ground coffee, real caramel and Bourbon vanilla pod, and are available from 1 October to 31 December 2008.
Tasting case of eight ganaches
Michel Cluizel combines cream mildness and cocoa strength with these ganaches manufactured with 85% and 99% cocoa chocolate. The usual ganaches have a lower cocoa content of between 60% and 70%.
According to the company, 85% ganache reveals subtle cocoa hints that turn into a taste of mild butter and honey, while 99% ganache unveils full-bodied cocoa flavours which turn into a final hint of very mild honey.
The ganaches are presented in pocket-size cases and are available from 29 September 2008 to 30 June 2009.
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(Left) Michel Cluizel’s Les Grandes Teneurs en Cacao Collection including the Grand Noir 85% and Grand Lait 45% 100g chocolate bars; (Right) The award-winning 1er Cru de Plantation Collection available in a variety of sizes and gift boxes | |
In addition to these new products, the Cannes showcase will also feature the brand’s distinctly packaged chocolate bars: Les Grandes Teneurs en Cacao Collection including the Grand Noir 85% and Grand Lait 45% 100g chocolate bars, as well as the 1er Cru de Plantation Collection available in a variety of sizes and gift boxes.
The brand’s main TFWA stand contacts are Michel Cluizel Export Manager Xavier Haudebourg, tel: +33 2 32 35 60 00, or e-mail: export@cluizel.com; and Star Duty Free Director Travel Retail/Asia Pacific Sharon de Alwis, tel: +852 8175 5685, e-mail: sharon@stardutyfree.com.
About Michel Cluizel
Founded in 1948, Michel Cluizel is one of the few cacaofèviers (cocoa bean processors) in the world. The French family-owned company develops close relationships with cocoa growers in South America, Africa and Oceania in the spirit of sustainable fair trade. The firm has a chocolate factory in Normandy creating chocolates used by more than 6,000 professionals for pastry, catering and candy-making worldwide. Cluizel is assisted by his four children and employs around 200 people.
Michel Cluizel chocolates contain no vegetable fat apart from cocoa butter (not even soy lecithin) and no added flavours or genetically modified organisms. Bourbon vanilla bean is used instead of vanilla extract and cane sugar replaces beet sugar.
Michel Cluizel chocolates are sold in more than 30 countries, from top class hotels and restaurants, to speciality retail and gourmet boutiques, department stores, airlines (corporate) and duty free shops. The company has a showroom in Paris and shops in New York, London and Riyadh.
Earlier this year, the Guild of Fine Food awarded two products with one star gold medals in its Great Taste Awards: both the Mangaro 100g dark chocolate bar and the Grand Lait 100g milk chocolate bar.
Visit www.cluizel.com.
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