 |
Sales record: Sobieski Vodka reached 580,000 cases sold in 2009 |
US. Imperial Brands Inc, the wholly-owned subsidiary of Belvédère S.A., has revealed that Sobieski, Poland’s number one premium vodka, broke a sales record by reaching 580,000 cases sold in 2009.
After launching just over two years ago, Sobieski is on pace to sell 1 million cases faster than any other new vodka brand has been able to achieve, the company said.
Sobieski’s success has been acknowledged in the liquor industry with several awards.
For the second year in a row, Sobieski received the prestigious Growth Brand award from Beverage Information Group as well as the Hot Brand award by leading spirits trade publication, Impact magazine.
In addition, Sobieski’s Truth in Vodka campaign earned six awards at this year’s 24th Annual Beverage Dynamics Advertising & Promotion Awards.
“It’s a tremendous honour to be recognised for Sobieski’s continued success,” said Imperial Brands Inc CEO and President Chester Brandes.
“There have been over two hundred new vodka introductions in the US during the last five years. To break through the clutter, Sobieski’s marketing strategy has been quite simple – just tell the truth. It’s not about glamour and pretentious nonsense. It’s straightforward and asks consumers to focus on what’s inside the bottle.”
Made from Dankowski rye, Sobieski recently added two new vodka flavours, Cytron and Vanilia to its flagship brand.
About Sobieski Vodka
Sobieski, the number one premium vodka in Poland and one of the world’s best-selling and fastest-growing vodka brands, aims to exemplify Polish craftsmanship and authenticity. Sobieski Vodka is produced exclusively from the revered Dankowski rye at the Starogard Gdanski distillery dating back to 1846. In summer 2007, Sobieski Vodka launched its Truth in Vodka campaign in the US, which focuses on what goes in the bottle.
In fall 2007, the Beverage Testing Institute honoured Sobieski Vodka with the Gold Medal and Best Buy Award. Visit www.truthinvodka.com
About Imperial Brands Inc
Imperial Brands Inc is an importer and marketer of wines and spirits. Headquartered in Florida, it is a US subsidiary of Belvédère S.A., one of Europe’s largest producers and distributors of white spirits and wines. Belvédère S.A. operates production and distribution units in Poland, France, Bulgaria, Lithuania and the US and also owns subsidiaries in Russia, Spain, Scandinavia, Turkey, Panama and Brazil. Imperial Brands owns Florida Distillers Co, which has two production facilities located in Florida. This provides bottling capacity of 5 million nine-litre cases of distilled spirits for the company. Visit www.ibrandsinc.com
