Axcent launches gift box – 30/09/04

Axcent
The set will include a limited edition box designed by Daniel Jakobsen, an extra leather bracelet matching the colour of the watch and a choice of watches named ‘Rocker’ and ‘Broadband’

SWEDEN. Axcent of Scandinavia is launching an exclusive gift box at the TFWA World Exhibition next month.

The set will include a limited edition box designed by Daniel Jakobsen, an extra leather bracelet matching the colour of the watch and a choice of watches named ‘Broadband’ designed by Petra Nygren or ‘Rocker’ by Jakobsen.

Axcent said that the idea came during a campaign prior to the school graduations in Sweden this summer. “With 40,000 sold out pieces in Sweden alone, and an outrageously increasing demand, this gift box is a remarkable success,” said the company.

The Broadband set is to retail at US$59, while the Rocker set will go for US$69 each. A free gift will come with each purchase.

Questions can be directed to Zara Dahlbäck on +4670 9998 993 or email zara@axcent.se.

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