Bacardi is adding to its travel retail rum range with a new premium offering.
Bacardi Añejo Cuatro is barrel-aged “under the Caribbean sun” for a minimum of four years.
Available in one litre bottles, it joins the existing Bacardi Reserva Limitada and the redesigned and repackaged private family blend Bacardi Reserva Ocho.
Bacardi Añejo Cuatro has been crafted in collaboration with Bacardi Maestros de Ron (Master Blenders) and is intended for sipping and for elevated cocktails.
Managing Director and Vice President – Global Travel Retail and Commercial Development Mike Birch commented: “Bacardi Añejo Cuatro is a fantastic addition to the portfolio of premium rums from Bacardi.
“As the creators of the original white rum and leaders of rum culture for generations, only Bacardi has the heritage, passion and expertise to breathe new life into the rum category in global travel retail.
“There’s enormous potential for premium rum to attract other dark spirits connoisseurs; Bacardi rums often boast the same level of depth and character as a whisky or scotch that is aged twice or three times as long. The future of rum is bright and we have exciting plans to inspire a new generation of spirits drinkers with the versatility of the Bacardi portfolio.”
