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The Grey Goose Loft is a collaboration between Bacardi and Virgin Atlantic |
UK. Bacardi Global Travel Retail and Virgin Atlantic have announced the opening of the Grey Goose Loft at the Virgin Atlantic Clubhouse at London Heathrow.
The bar is located on the Upper deck of the Clubhouse and will offer Virgin Atlantic Upper Class passengers an experience and a level of service like to that in “the top cocktail bars in the world”, the partners claimed.
Each traveller will be presented with a freshly prepared amuse-bouche and the Loft’s team of professional mixologists from leading London bars will create a tailor-made Grey Goose cocktail to suit each guest’s preferences. If a guest would like to seek out further cocktail bars at their destination, the team will give personal bar recommendations for wherever they are travelling.
The look of the Grey Goose Loft is said to be in keeping with the style of the Virgin Atlantic Clubhouse, but also features new design with individual items of furniture created by some of Europe’s most talented young designers. They include a UK premiere for the Mollis lounge chair, by Swedish design duo, Jonas Nordgren and Artur Moustafa of RVW.
Clare Bacchus, Head of Clubhouses at Virgin Atlantic commented: “The Grey Goose project really exudes our Clubhouse vision of creating memorable experiences for our customers to enjoy and continue talking about when they leave for their destination. The fact that they will be able to spend time with some of London’s finest mixologists in a fabulous environment created by Grey Goose gives Virgin Atlantic another cutting edge style of service. We are looking forward to expanding this partnership further afield to our other Clubhouses and also on board our aircraft.”
Allison Mitchell, Senior Brand Manager for Bacardi Global Travel Retail, said: “When we set out to offer Virgin Atlantic Upper Class passengers a truly unique and exceptional experience, we knew we were setting the bar high. In partnering with Virgin Atlantic, this has literally been the case with the Grey Goose Loft positioned in a stunning setting above the Clubhouse. We believe that the Grey Goose Loft offers an escape for travellers, where they will have the opportunity to enjoy a “˜personal taste’ experience and a reflection of Grey Goose, in the best of service and style. A traveller experience unlike any other airport bar in the world.”
Over the coming months Virgin Atlantic Upper Class passengers will see a series of special events being held in the Grey Goose Loft as Grey Goose celebrates its partnerships in the worlds of art, music, fashion and film.
The Grey Goose Loft at the Virgin Atlantic Clubhouse is open to all Upper Class passengers and Gold Card holders with cocktails served daily from 4.00pm.
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Bacardi’s mixologists create a range of cocktails for guests at the Loft bar |
