Bacardi Global Travel Retail has launched two new iPad apps for its Grey Goose and Bombay Sapphire brands.
The ‘Celebrate the World of Grey Goose’ app and ‘The Blue Room by Bombay Sapphire’ app are pioneering initiatives designed to engage consumers by entertaining and informing them as part of their travel experience.
Both apps are now available for consumers of legal drinking age to download from the iTunes App store.
Celebrate the World of Grey Goose
Celebrating the best that the world’s most exciting cities have to offer, the Grey Goose app allows travellers to scroll across continents and as they “˜jet set’ around the globe to get a flavour of each iconic destination. From Paris to New York and Hong Kong to Sydney, the app is full of information and tips on where to visit, eat and enjoy Grey Goose cocktails – whether it’s a Grey Goose Le Fizz in London or a Grey Goose Caipiroska in Rio de Janeiro.
The app also features a selection of recipes, from the classic Grey Goose dry martini cocktail to the Golden Goose made with flakes of real gold.
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The Grey Goose app is a guide to some of the world’s most exciting cities and features a selection of cocktail recipes |
The Blue Room by Bombay Sapphire
The Blue Room by Bombay Sapphire takes its inspiration from “˜Infused with Imagination’, the new global marketing campaign for Bombay Sapphire.
Divided into three sections, the app lets travellers express and share their creativity in several imaginative ways:
Inspired Cocktails – With a cocktail shaker in one hand and an iPad in the other, consumers can create one of the Blue Room’s collection of Bombay Sapphire signature cocktails. The Blue Room includes a database of cocktail recipes which can be shared with friends and “˜how to make’ films for classic cocktails such as the Bombay Sapphire Collins.
Imagination Sharing – Consumers can put their imaginations to work by using the Blue Room’s drawing feature to create an artwork that can be shared with their friends.
Music Infusion – The ten exotic botanicals which create the taste of Bombay Sapphire have been likened by the company to an orchestra or symphony of aromas and tastes. This analogy is taken one step further with a music infusion feature – a digital music experience that attributes sounds (high notes/low notes) to each of the botanicals and allows consumers to create their own musical compositions by selecting and ordering the botanicals to create the desired sound.
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The Bombay Sapphire app takes its inspiration from the new global marketing campaign for the brand |
Commenting on the launches, Bacardi Global Travel Retail Marketing Director Vinay Golikeri said: “After passing through security, travellers typically have 70 minutes to spare before they board their flight, giving us a great opportunity to engage, inspire and educate them through digital innovations.
“We are pushing the travel retail boundaries by developing initiatives like these apps that help us to build the spirits category in global travel retail, increase our store penetration, drive footfall and ultimately generate higher sales.”
Both apps, which will be updated periodically with new features, are available to download now from the iTunes App store or by clicking on the links below:
Celebrate the World of Grey Goose: http://itunes.apple.com/gb/app/celebrate-world-grey-goose/id520112541?mt=8
The Blue Room by Bombay Sapphire: http://itunes.apple.com/us/app/blue-room-by-bombaysapphire/id512556011?ls=1&mt=8
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