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The new Bacardi Piña Colada and Bacardi Strawberry Daiquirí build on the success of the Bacardi Mojito, the first recipe in the ready-to-serve range |
SINGAPORE. Bacardi Global Travel Retail is launching the new Bacardi Piña Colada and Bacardi Strawberry Daiquirí ready-to-serve cocktails with DFS at Singapore Changi Airport. They will initially be available exclusively to DFS at Changi this month before being rolled out across Asia.
The two new recipes build on the success in Asia of the Bacardi Mojito, the first ready-to-serve classic cocktail in the range. The Bacardi Mojito has exceeded all expectations, Bacardi said, claiming the product has effectively established a new category in travel retail since its 2010 launch and subsequent rollout in Asia Pacific.
The ready-to-serve range, which takes its inspiration from the brand’s impact on cocktail culture, offers consumers a convenient way to enjoy a cocktail – poured over ice straight from the bottle.
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The two new concoctions will be exclusive to DFS Changi this month |
Bacardi Global Travel Retail Regional Director – Asia Pacific Paul Francis said: “Extensive sampling of the Bacardi Mojito ready-to-serve cocktail has proven its value to consumers looking for high-quality, great-tasting drinks and more convenience. By accessing new consumer occasions through convenience, the Bacardi ready-to-serve classic cocktail is a great stepping stone into the world of cocktails for the Asian traveller.”
DFS Vice President of Spirits Merchandising John Hoover added: “It is exceptionally gratifying that this Asia-first launch is taking place at Changi Airport, adding to the long list of successful partnerships between Changi Airport Group, Bacardi Global Travel Retail and DFS.”
Changi Airport Group Senior Vice President, Airside Concessions Division Ivy Wong said: “We are honoured that Bacardi Global Travel Retail has once again chosen Changi Airport as the perfect gateway to Asian travellers, who will appreciate its latest innovative product. Exclusive buys and positively surprising touches like these are what make the shopping experience at Changi special.”
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