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| Grand Melón – Bacardi’s latest fruit-flavoured rum |
SCANDINAVIA. Bacardi has released the latest addition to its family of flavoured rums. Grand Melón is available now in Denmark, Sweden, Norway and Finland travel retail markets.
Delivering what is described as “a bold watermelon taste and aroma”, the 70% proof Grand Melón partners natural flavours with Bacardi rum. The one-litre bottle features a distinctive label displaying crescent-shaped melon slices and is crowned with a red cap – a nod to the taste inside.
“Bacardi Grand Melón is a natural extension to the successful line of Bacardi flavoured rums,” said Bacardi Global Travel Retail Division Marketing Director Gary Chau. “Bacardi has led the flavoured rum category since the successful launch of Bacardi Limón nearly ten years ago, and continues to pioneer new ways to enjoy this highly versatile white spirit.”
As the Bacardi rum base prevents the individual tastes of each flavour from separating when mixed with ice, the drink is designed to work well in cocktail creations, including: Bacardi Grand Melón and tonic, garnished with chunks of fresh watermelon; Bacardi Grand Melón Martini cocktail, rimmed with a border of salt; and Bacardi Grand Melón paired with fresh cranberry over ice.
For details, visit www.bacardiflavours.com.
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