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The bar features the full range of Martini sparkling wines and vermouths |
The celebrations for the 150th anniversary of the Martini brand continue with the opening of a Martini bar in Rome Fiumicino Airport.
Earlier this year, Bacardi marked the 150th anniversary of the Martini brand with a spectacular gala on the shores of Lake Como, Itlay.
Bacardi Global Travel Retail has partnered with Aelia Duty Free to open the Martini bar inside the store, which is located in Terminal 3 of the airport. The bar is signposted to passers-by with a Martini-branded canopy and a large illuminated Martini logo across the back bar that is visible from across the store.
The décor of the bar has been designed to reflect the brand’s 150-year association with Italian “style and passion”, according to Bacardi. Details include a high gloss black finish on the bar itself and three bar stools in the colours of the Italian flag – red, green and white.
Commenting on the bar, Aelia Duty Free Executive Vice President Purchasing Sabine Fagan said: “We wanted to showcase the very best Italian brands in our new-look stores at Fiumicino so it was appropriate that Martini should take centre stage in our extensive liquor store.”
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Saluti! Travellers can enjoy a Martini Royale at the bar |
Customers can sit at the bar and drink a Martini Royale cocktail made from equal parts Martini Prosecco and Martini Bianco or Rosato, served over ice with lime juice and a mint sprig. The full range of Martini sparkling wines and vermouths, including the limited edition Martini Gran Lusso vermouth, which has been released for the 150th anniversary, are available to purchase directly from the bar.
Bacardi Global Travel Retail Regional Director for Europe Aude Rocourt said the Martini Royale cocktail is a “˜powerful’ way of engaging customers and driving sales of the sparkling wine and vermouth, which is easy for them to make at home.
“Italians should be justifiably proud of the contribution Martini has made to the world of drinks over the last 150 years. Quite simply, Martini is an Italian classic so we are particularly pleased that in the Italian capital, travellers are celebrating the 150th anniversary in true Martini style.”
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A bartender is on hand to show people how to make Martini’s signature cocktail | |
