Bacardi Global Travel Retail has introduced a new look and taste for its collection of Bacardi Ready To Serve Classic Cocktails.
“Since their launch two years ago, Bacardi Ready To Serve Classic Cocktails have pioneered an entirely new category in global travel retail,” said Bacardi Marketing Manager Pedro Santos.
“Bacardi is the number one brand in the category (based on IWSR data available January 2013) and we are building on this success by maximizing convenience and value and continuing to invest in delivering a quality cocktail for travellers whenever and wherever they please.”
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The new-look Ready To Serve bottles are designed to reinforce the authenticity of Bacardi rum and the cocktails it creates, says Bacardi Global Travel Retail |
The brand said the new-look bottle “reinforces the authenticity of Bacardi rum and the cocktails it creates”, adding that the natural flavours and ingredients used to create the Mojito (real lime and cane sugar), Piña Colada (coconut water) and Strawberry Daiquirí (limes and natural strawberry) cocktails are of a higher quality to provide “a taste closer than ever to the original hand-made cocktails”.
“As well as delivering a quality cocktail with maximum convenience and value, the Classic Cocktails range has a new look which will drive footfall,” Santos explained. “When the entire range is showcased on a prominent gondola, which highlights its convenience benefits, it can act as a real magnet for holiday travellers.”
The Bacardi Ready To Serve Classic Cocktails range is currently being rolled out across global travel retail.
