CANADA. Candie’s has signed a long-term worldwide licensing agreement with Riviera Concepts for its Badgley Mischka brand, for the development of a signature fragrance.
The new scent will be launched in 2006. It will be followed by several additional lines that will potentially include a men’s fragrance, a bridal fragrance and a collection of ancillary products including creams, lotions, soaps, bath products and scented candles.
The signature fragrance will launch exclusively in select luxury department stores such as Bergdorf Goodman, Neiman Marcus and Saks Fifth Avenue.
The alliance with Riviera continues the Candie’s global expansion strategy for the Badgley Mischka brand and follows previously announced agreements with Groupe JS International for Badgley Mischka Couture, Pronovias USA for Badgley Mischka Bridal, NewMont Group for Badgley Mischka Fur, Franchi Accessories for Badgley Mischka Handbags and Sama Eyewear for Badgley Mischka Eyewear.
Commenting on the new partnership, Riviera Concepts President Adrian Ellis, said: “Badgley Mischka is one of the most prestigious brands in America and we are thrilled to have the opportunity to work with Mark and James and translate their unique sense of glamour to the world of fragrance.
“We are committed to developing this into a global business with a wide range of luxurious products that reflect the spirit of the Badgley Mischka brand.”
Designers Mark Badgley and James Mischka stated: “Developing a signature fragrance is one of the most exciting things we can imagine. We are huge aficionados of perfumes and perfume bottles and have wanted to do our own version for years. Modern glamour is the essence of Badgley Mischka and that is exactly what our fragrance will be about.”
Candie’s CEO Neil Cole added: “Riviera is an ideal partner with a vision for the brand very closely aligned with that of Mark and James. Riviera has excellent relationships with luxury retailers both domestically and internationally and a very talented design and marketing team.
“Badgley Mischka fragrance is a key pillar in our growth strategy and will benefit the brand with significant advertising and marketing exposure.”
Badgley Mischka fashion is a favourite among Hollywood A-list celebrities such as Madonna, Catherine Zeta Jones, Jennifer Lopez, Kate Winslet, Sarah Jessica Parker and Ashley Judd. The Bush daughters wore Badgley Mischka gowns to the inaugural balls.
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