BAHRAIN. Bahrain Duty Free has further underlined its luxury credentials with the opening of a new, larger Hermès perfumes counter at Bahrain International Airport.
The 15sq m counter, located in a prime area of the Departures perfumes & cosmetics space, replaces the original 3sq m counter.
The Hermès counter features fresh, clean lines and the distinctive orange colour associated with the brand.
Trained beauty consultants are on-hand at the counter to assist customers in selecting their ‘ideal’ fragrance match, whether for a self-purchase or a gift.
Bahrain Duty Free General Manager Bassam Al Wardi said: “The passenger journey through the new departures retail hub is taking on a new dimension virtually every week as we continue our season of dynamic phased launches.
“It is vital that we acknowledge and act in response to a shifting travel retail landscape. In extending our portfolio of luxury brands we are satisfying the shopping desires of the travelling audience and working hand-in-hand with all our partners to ensure that Bahrain Duty Free is recognised for its duty free experience.”
Hermès Parfums Middle East Director Paul Tager said: “The new setting is home to a sizeable selection of olfactory creations from the house of Hermès; and has been designed as a welcoming space that harbours a world of marvels.
“We invite Bahrain Duty Free customers to explore, among other fragrances, the Hermessence collection. These poetic perfumes represent creative freedom; and are singular compositions that perfectly capture the essence of the perfumer’s craft and skill.”
This latest opening follows other recent openings across the retailer’s 2,300sq m footprint, including Aer Rianta International’s proprietary Candy Cloud confectionery concept, the Middle East’s first Johnnie Walker House and a new dedicated premium watches space.
