Luxury organic and vegan skincare brand Baroque & Rose has secured its first listing in travel retail, with Emirates featuring its Organic Pure Face Tonic.
According to Baroque & Rose, the brand has earmarked 2022 as a year for expansion into global travel retail, in collaboration with specialist agency GMAX Travel Retail.
GMAX Travel Retail Founder Garry Maxwell said: “Emirates was the first airline listing for Baroque & Rose and the feedback so far is that the luxury product has been well received by passengers. It’s new and perfectly suited to the Emirates customer profile.
“We’ve seen huge interest from other airlines and we are talking to cruise and airport retail partners too.”
He underlined Baroque & Rose’s positioning in the luxury skincare category. “It offers a unisex, vegan, organic, sustainable brand DNA that is not yet available in the travel retail marketplace,” Maxwell said.
Baroque & Rose Founder Miriam Ciantar* commented: “It’s good timing for Baroque & Rose to make its debut in the travel retail channel as passengers return to international travel.
“We’ve had a great response to our sustainable and organic skincare so far in the domestic market and we know consumers are looking for this type of conscious beauty option on their travels.”
Baroque & Rose skincare products combine modern ‘skin-science’ with 100% organic and sustainable Mediterranean ingredients. Sustainable packaging includes eco-friendly labels and plant-based ink used on boxes.
Its 125ml Organic Face Tonic includes aloe vera gel, chamomile, orange peel extract and calendula extracts, wheat germ oil and lavender.
The company first targeted the travel retail sector in early 2020, exhibiting at the inaugural Moodie Davitt Report Virtual Travel Retail Expo but held off its launch as the COVID-19 crisis worsened. Baroque & Rose said it has ambitious global goals in both domestic and travel retail markets, with a range expansion in the pipeline.
* Make-up artist, spa owner, skincare treatment specialist and aesthetician Miriam Cintar featured in an in-depth interview on The Moodie Davitt Report in 2000. Please click here to read her views on responsible beauty and flourishing after COVID.
