French winemaker Barton & Guestier (B&G) is putting exclusivity to the fore in travel retail.
Its Bordeaux Super Blend launched exclusively with Lotte Duty Free at Singapore Changi Airport earlier this year and, as reported, the expression, which has an RRP of €100, was spotlighted at the TFWA World Exhibition in Cannes earlier this month.
According to B&G, the Super Blend is made with techniques that reflect the “essence of Bordeaux”, combining grapes from the region’s most prestigious vineyards. The ageing process includes 18 months in new French oak barrels for 60% of the volume and in 12-month-old French oak barrels for 25% of the volume.
The gold foil line on the label symbolises the Gironde river in the Bordeaux region and the bottle carries a red wax closure.
B&G is set to celebrate its 300th anniversary next year, with plans already in the pipeline for promotions with key operators and retailers. The focus will be on the AOC collection and on Château Magnol which, according to Barton & Guestier Travel Retail and Marketing Manager Marina Julien, remains the flagship in travel retail.
B&G extended its Appellation (AOC) range, with the addition of three expressions, last year. The company also welcomed a new Réserve varietal and moved into the no-alcohol category for the first time.
Barton & Guestier General Manager Philippe Marion noted “the oldest wine merchant in Bordeaux keeps on innovating at full speed with great quality products”.
Founded in Bordeaux in 1725 by Irishman Thomas Barton and Daniel Guestier, Barton & Guestier has developed a premium brand strategy based on AOC and Varietal wines from the main French wine-growing regions: Bordeaux, Loire, Burgundy, Beaujolais, Rhône Valley, Languedoc, Provence and Gascony. ✈️
