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“This year is a jubilee year for Singapore, and we are infusing local elements into the [Be a Changi Millionaire] promotion, so that shoppers from all over the world can join in the celebrations with us.“ |
Lim Peck Hoon Executive Vice President of Commercial Changi Airport Group |
SINGAPORE. To mark the 50th anniversary of Singapore’s independence (SG50), Changi Airport Group has collaborated with two local designers to offer a set of six exclusive premiums as instant prizes in the 2015 “˜Be a Changi Millionaire’ campaign.
Wang Shijia – the appointed designer for the official SG50 birth certificate and commemorative folder – has artistically combined her brand of “˜Ang Ku Kueh Girl and Friends’ with Changi Airport’s gardens for three premiums, themed “˜A Garden in a Garden City’.
Jo Soh, the brainchild behind womenswear label hansel, takes inspiration from Singapore’s skyline, making the country’s iconic landmarks the main theme of the other three exclusive premiums.
From today until 31 October 2015, shoppers and diners at Changi Airport can participate in the “˜Be a Changi Millionaire’ campaign for an instant chance to win any of the six premiums, on top of the chance to win S$1 million (US$753,000).
This is the sixth year Changi Airport is running its anchor retail promotion, which has the largest cash prize in Singapore. To add a local touch to the campaign, Changi Airport has dressed its four Millionaire sites as local icons of yesteryear – the dragon playground, the mobile tricycle ice-cream stall, an old movie theatre as well as the “˜Mama Shop’.
The six-month Millionaire campaign (May to October 2015) will see one finalist being picked each month for the grand draw to be held in early 2016. And for the first time in the game’s history, a seventh finalist will be picked from the pool of online shoppers on Changi Airport’s e-commerce portal iShopChangi at the end of the six-month period. iShopChangi customers will be entitled up to ten times more chances of being picked as a finalist. All finalists will receive a cash prize of S$5,000 (US$3,760) and a three-night hotel stay.
So far, five shoppers have been crowned millionaires overnight, including Singaporeans Ivan Rantung (2010) and Peh Hock Peng (2012), Australian Jessica Down (2011), Indonesian Irvung Tio (2013), as well as Japanese Seiichiro Oiyama (2014).
Changi Airport Group Executive Vice President of Commercial Lim Peck Hoon said: “We have had five very successful runs of our popular Changi Millionaire retail promotion and are excited to bring it back again in 2015. The introduction of a seventh finalist from among our online shoppers will make shopping on iShopChangi even more interesting and potentially very rewarding.
“This year is a jubilee year for Singapore, and we are infusing local elements into the promotion, so that shoppers from all over the world can join in the celebrations with us. The exclusive premiums combine elements of both Singapore and Changi Airport, making them unique memorabilia for our visiting guests.”
Airport visitors and travellers only need to make a minimum purchase of S$30 (US$22.60) at any of the retail and food & beverage outlets at Changi Airport or iShopChangi.com to qualify for both the monthly finalist draw and games to win instant prizes. The number of winning chances increases with the amount spent. Changi Rewards members and purchases made on iShopChangi.com will receive additional chances. More information is available on changiairport.com/millionaire.
NOTE: An interview with Changi Airport Group Executive Vice President of Commercial Lim Peck Hoon about Changi’s latest projects will be featured in the May 2015 issue of The Moodie Report Print Edition.
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The Singapore-themed instant prizes, created by local designers Wang Shijia and Jo Soh, add a local touch to Changi Airport Group’s biggest anchor retail promotion |
