Coty has revealed a new Boss Bottled fragrance from Hugo Boss. The Eau de Parfum, which launches in global travel retail from 1 October, is the work of Master Perfumer Honorine Blanc.
The launch is supported by Boss Bottled’s new Man of Today: Be Your Own Man campaign and an inspirational #ManOfToday Stories project.
Boss Bottled Eau de Parfum is said to add to the warmth and vibrancy of the “timeless” Hugo Boss line. Its notes of apple and bergamot contrast with black pepper. Chestnut, cardamom and cinnamon oils lead to base notes of vetiver and musk to offer a leathery, smoky finish on the skin.
The fragrance is presented in a gold-capped Boss Bottled falcon. Boss Bottled edp is available in three sizes: 50ml (US$64 RRP); 100ml (US$78) and 200ml (US$107). |
According to Coty, a concentration of exclusively-sourced natural ingredients, paired with innovative new extraction methods, create a “singular, luxurious scent with surprising contemporary facets”.The Be Your Own Man campaign features Australian actor, and Boss Bottled Global Fragrance Ambassador, Chris Hemsworth.
“I’ve always identified with the Boss Man of Today campaign values, that we are all masters of our own story and you’ve got to stay true to who you are and not allow others to define what success looks like for you,” Hemsworth said.
Shot in the urban New York City by award-winning director James Gray, the campaign film creates a visual dialogue between the interior and exterior life of a man. Campaign images are by fashion photographer Craig McDean.
The #ManOfToday Stories project, which launches next month (October), aims to showcase the versatility of modern masculinity.
Boss Parfums will support young creative talents from film schools in five global cities, inviting each group of students to create one chapter of ‘stories’ with portraits and videos of global celebrities and influencers and men from local communities.
The content will be shared globally on social media, inviting the public to join the conversation about what it means to be a man in 2020 and beyond.
