US. Beam Global Spirits & Wine Inc has expanded its whiskey portfolio with the introduction of the company’s first ultra-premium rye whiskey, (rī)1 Whiskey (pronounced as “rye one”).
(rī)1 made its debut in the US this October in limited quantities and according to the company, is said to offer consumers “a refined flavour, a striking look and a new take on cocktail couture”.
Brand Manager Mara Melamed said: “The traditional rye whiskey category takes on a modern look and feel with the introduction of (rī)1.
“(rī)1 Whiskey is a cutting-edge spirit for today’s top tastemakers and cocktail drinkers who are looking to expand their ultra-premium spirits repertoire. (rī)1 brings cocktails to life by celebrating smooth rye flavour notes, and its stylish packaging and simple name showcase a fresh take on a classic spirit.”
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The (rī)1 Whiskey (right) is said to redefine the traditional rye whiskey category with its modern packaging and alternative uses in cocktail recipes; (rī)1 Whiskey neat (top left) and (rī)1 Manhattan cocktail (bottom left) | |
Bottled at 92 proof, (rī)1 is 46%abv and features a light, slightly spicy flavour and what is described as a “˜long, luxurious finish’. The whiskey is available in a 750ml bottle and the price varies by market, ranging from US$46 to US$48.
(rī)1 Whiskey is recommended for use in cocktails, such as the (rī)1 Manhattan and the Rising Sun. The recipes can be found here.
Spirits expert F. Paul Pacult, Editor of F. Paul Pacult’s Spirit Journal, has reported rye whiskey as experiencing new-found popularity. He says: “Straight rye whiskey is a bona fide comer because the increasingly sophisticated American palate is searching for new and exciting high-end spirits.”
The company has also revealed plans for future variants, such as (rī)2 and (rī)3, to create a complete product line.
For more information, visit www.ri1whiskey.com.
About Beam Global Spirits & Wine
Beam Global Spirits & Wine Inc is part of Fortune Brands Inc, a leading consumer brands company with annual sales exceeding $8 billion. Its portfolio includes brands like Jim Beam Bourbon, Sauza Tequila, Canadian Club Whisky, Courvoisier Cognac, Maker’s Mark Bourbon, Cruzan Rum, Laphroaig Scotch Whisky, Larios Gin, Whisky DYC, Teacher’s Scotch Whisky, DeKuyper Cordials and Liqueurs, Knob Creek Bourbon and Starbucks Liqueurs. For more information, visit www.beamglobal.com.
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