GERMANY. Beam Suntory has partnered with Frankfurt Media and Frankfurt Airport Retail (Gebr. Heinemann and Frankfurt Airport) to create the final incarnation in a series of airport pop-ups designed to celebrate the House of Suntory’s 100th anniversary.
The high-profile activation is running in Frankfurt Airport Terminal 1, within the Level 2 Pier B-West Non-Schengen Departure area, from 5-31 January.
The House of Suntory’s centennial celebrations in travel retail – which began in earnest last May – have included the release of several new limited-edition whiskies. These have been complemented by a series of immersive airport pop-up activations and impactful advertising campaigns.
The limited-editions being showcased at the Frankfurt Airport pop-up include the 100th anniversary design bottles of the flagship Yamazaki 12 Year Old (RRSP €223) and the Hibiki Master Select (RRSP €94).
The Frankfurt activation also highlights the wider Suntory portfolio, including The Chita single grain whisky, Toki whisky, Ao World Whisky, Roku Japanese gin, and Haku Japanese craft vodka.
The light, airy and open 20sq m Frankfurt activation features tactile natural materials. Interactive digital touchpoints highlight the history and heritage of Japanese whisky making – and its various distinctive elements.
Passengers are invited to discover the stories and provenance of the key Suntory luxury whisky collections. Specialist Brand Ambassadors offer guided tastings of Hibiki and Toki whisky, and Roku gin.
“We are delighted to unveil the final airport activation celebrating the House of Suntory’s landmark centennial anniversary,” noted Beam Suntory Brand Marketing Director Global Travel Retail Manuel Gonzalez.
“The Frankfurt pop-up allows us to highlight the Japanese craftmanship at Suntory’s whisky distilleries – and their meticulous art of blending – while further building awareness of Suntory’s extensive premium drinks portfolio.
“I’m confident that these collectible whiskies will resonate strongly with the location’s discerning whisky clientele, and really elevate the passenger experience.”
Gebr. Heinemann Head of Buying Spirits Bastian-Philipp Müller commented: “This flagship activation is a genuine embodiment of Japanese spirits culture at Frankfurt Airport, promising an unforgettable experience for travellers who look for the extraordinary in travel retail.
“We take great pride in celebrating this remarkable anniversary alongside our valued partner, House of Suntory.” ✈
