SPAIN. Suntory Global Spirits is celebrating the official opening of Larios’ travel retail shop-in-shop concept at Málaga Airport in partnership with Avolta.
In a social media post, Suntory Global Spirits Customer Marketing Manager – Global Accounts Juan Azqueta Insenser said: “Last week, the first-ever Larios shop-in-shop in GTR opened, helping our customer, Avolta, to evolve the concept of its stores, a store that breathes the place where it belongs, as part of its strategy in EMEA.”
Established at Larios’ birthplace, Málaga, the gin brand took its name from the main street in the Spanish port city, Calle Larios, representing the local values and culture.
Highlighting the ‘Vivir bien es un arte’ (Living well is an art) mantra, the concept was designed to reflect the Málaga street vibes.
The space features a tasting area, as well as digital and educational elements, as well as a gift with-purchase offers. ✈
