Electronics specialist Capi has opened a Beats by Dr. Dre pop-up store in Lounge 1 at Amsterdam Airport Schiphol.
The store, which opened on 1 November and runs until 2 January, promotes the launch of the new wireless headphone and earphone line.
Powerbeats Wireless, Beats Solo Wireless and Beats products are all available at the pop-up.
To support the new line, a ‘Got No Strings’ campaign has been launched globally which includes a commercial with celebrities singing along to the ‘I’ve got no strings’ song from the film Pinocchio.
Capi Managing Director Peter Wiggers said: “As the leading airport retailer in consumer electronics, Capi constantly introduces the latest innovations as one of the first on the market. We always surprise travellers with inspiring and innovative offers and stores.
“Therefore, we are excited to exclusively open this Beats pop-up store from 1 November until 2 January at Amsterdam Airport Schiphol at a very special location in the centre of Lounge 1.”
Schiphol Group Director Commercial Services and Media Anne-Marie Zuidweg added: “Schiphol is delighted to work with business partners and brands that bring newness to the airport. The Beats pop-up store will positively add to the experience of travelling through Lounge 1”.
