UAE. Beauty Contact has signed a global distribution agreement with UK-based Jigsaw esl, adding several new brands to its growing portfolio.
Under the agreement, Beauty Contact will distribute the brands Katie Price, Westlife, Storm, and Lambretta (among others) worldwide, except in the UK where Jigsaw handles its own licensed brands. The agreement also sees Jigsaw becoming the distributor for Beauty Contact’s Cadillac and Madonna Nudes 1979 fragrances in the UK, South Africa and Australia.
The alliance comes at the heels of Beauty Contact’s recent agreement appointing US-based ALFA Brands as the exclusive travel retail agent for Cadillac and Madonna Nudes 1979 in North America.
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Cadillac LITE is an edt specially developed for Asian markets |
Sharing the company’s recent breakthroughs with The Moodie Report at the TFWA Asia Pacific in Singapore, Beauty Contact President and CEO Alwyn Stephen said: “We realised we needed to add more brands to our portfolio in order to give our distributors a reason to work with us, so if something doesn’t work, something else will. That’s why we decided to join hands with Jigsaw esl; they are the licensees for these brands: Katie Price, Storm, Lambretta, Westlife, and many more. We decided to show just four of their lines in Singapore.”
Also new at the Singapore show was Cadillac LITE, specially developed for Asian markets, where fresher and lighter scents are preferred. It is packaged in a similar bottle to the original men’s fragrance. The 100ml will retail at US$58 and the 50ml will retail at US$46.
Stephen said he had big plans for the TFWA World Exhibition in October: “I want to do something spectacular for Cannes; I want Beauty Contact to really stand out.” He has plans for a mega launch – which may include a celebrity appearance – to celebrate the new Katie Price fragrance and the Cadillac ladies line, which has been in the works for the past few months.
Recent travel retail developments include a listing with Aldeasa at Santiago de Chile Airport, and Stephen aims to make further advances in the channel by first laying a solid foundation in the domestic markets. “Our biggest goal [at TFWA Asia Pacific] is to open up at least four to five countries, and I think we’re on track for that,” Stephen said.
Another ambition is to be listed onboard Emirates Airline and at Dubai Duty Free, Stephen revealed to The Moodie Report. He also wants to go after the South American market, where the Cadillac brand is well known.
In addition to being one of the sponsors at the recent Canadian Fragrance Awards, Beauty Contact has been approached by Sony BMG Music Entertainment to create fragrances for two of its leading Asian artistes. Negotiations are still underway.
Besides taking on celebrity fragrances, Beauty Contact is also boosting its star power with its various associations with Hollywood. Cadillac recently signed budding actor/writer/filmmaker Kenneth Monroe as the spokesperson for its Cadillac Black men’s fragrance, and became the official sponsor of his movie campaign.
“Beauty Contact is going places. We have been very active despite the recession – it’s not stopping us, it’s not slowing us, in fact it’s a reason for us to keep going. This train doesn’t stop,” Stephen enthused.
KATIE PRICE
Born Katrina Amy Alexandria Alexis Infield, Katie Price made her name as a glamour model under the name Jordan, becoming a regular on magazines such as FHM, Playboy, Nuts and Esquire. She has since gone on to build a £30 million business empire comprising children’s books, lingerie, autobiographies, novels, documentaries, a chat show, and her own fragrance line.
The Katie Price line of perfumes includes Stunning, Besotted and the new Precious Love.
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Katie Price’s £30 million business empire includes her line of fragrances, Stunning (left) and Besotted |
Stunning offers a blend of floral and musky notes. Its top notes feature clean mandarin, developing into a fruity heart note with violet and jasmine, and finally settling into a base of patchouli and bergamot.
Stunning is available as an edp in three volumes: 30ml (US$36), 50ml (US$48) and 100ml (US$52). It also comes in a gift set comprising a 50ml edp and 100ml body lotion (US$50).
Besotted is “an expression of magnetic and carefree sensuality for dynamic women”, said Katie Price.
The fragrance opens with top notes of lemon, grapefruit, mandarin, violet and seaweed, followed by heart notes of melon, blackcurrant, jasmine, rose, cyclamen, and lily of the valley. Base notes comprise sandalwood, moss, vanilla, white musk, and amber.
Besotted comes as an edp in three volumes: 30ml (US$36), 50ml (US$48) and 100ml (US$52). It is also available as a 50ml edp and 150ml shimmer body lotion (US$50).
WESTLIFE
Formed in 1998, Westlife is an Irish pop band that was signed and managed by Simon Cowell and Louis Walsh. Comprising four members – Shane Filan, Mark Feehily, Nicky Byrne and Kian Egan – the pop group has sold over 40 million records globally. In the UK alone they have scored nine multi-platinum albums and 14 number one hits. The band is currently planning a world tour to follow its UK tour in summer after the release of the new 2010 album “˜Where We Are’.
Westlife has two self-branded fragrances: X and the new With Love.
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Award winning Irish pop band Westlife with their first two fragrances, Westlife X (top) and the new With Love for her |
With Love is a new fragrance for ladies launching in the fall of 2010. Following on from the successful X fragrance, the new accord is a soft modern feminine floral designed to complement the band’s contemporary look.
The fragrance includes floral top notes of green leaf, pink grapefruit, cassis, and juicy apricot with heart notes of muguet, rose, white jasmine, and apple blossom. Base notes include white musk and blond woods.
With Love is available as a gift set comprising a 100ml edp and 150 ml body lotion (US$36).
Westlife X also comes as a gift set, and includes a 50ml edp, 100ml shower gel and 100ml body lotion (US$54).
About Beauty Contact
Founded by Alwyn Stephen in 2002, Beauty Contact provides a wide range of management consultancy services to international and local institutions.
Registered in Toronto, Canada with its head office in Dubai, Beauty Contact was set up to register global licences. The first licence signed by Beauty Contact was for Cadillac Fragrances, under licence by General Motors USA to design, develop, produce and distribute fragrances worldwide under the Cadillac name.
For details, contact Alwyn Stephen, President and CEO, Beauty Contact, tel: + 971 4 3512189, fax: + 971 4 3514687, mobile: + 971 50 6445127, or e-mail: info@beautycontact.com. Visit www.beautycontact.com.
