FRANCE. L’Oréal Group has launched the ‘Beauty Tech for Good Challenge’, an international competition showcasing the world’s most promising sustainable, responsible, and inclusive beauty tech startups.
The project gives digital & tech startups, regardless of size, the chance to create a positive impact in the future of beauty. The judging criteria is based on three key pillars: protect the planet, build a sustainable & ethical digital ecosystem, and products and services for all.
Protect the planet includes contributing to sustainable global ecommerce, reducing digital carbon footprints, promoting sustainable consumer practices, traceability from conception to lifecycle, and modelling of green technologies.
Build a sustainable and ethical digital ecosystem involves creating responsible algorithms and AI for ethical advertising and consumer mental wellness, promoting responsible online practices, and data transparency for consumers.
Products and Services for all highlights beauty diversity, accessibility, usability, inclusion, and beauty positivity.
The finals of the challenge will be held during the Viva Technology Conference in Paris from 11 to 13 June 2020. The ten finalists will present their sustainable and inclusive beauty innovations on L’Oréal Group’s stand, which will be dedicated in its entirety to the ‘Tech for Good’ initiative. The winners will be selected during the event itself.
The winners will join L’Oréal Group’s six month-incubation programme, where winners will have access to personalised mentoring and partnership opportunities.
“We are convinced that new technologies can help make tomorrow’s beauty more sustainable, responsible and inclusive,” commented L’Oréal Group Chief Digital Officer Lubomira Rochet. “With the Beauty Tech for Good Challenge, L’Oréal aims to support startups that are on this path, help them gain visibility and invite them to work with our brands on concrete solutions to transform the consumer experience.”
As at time of writing, Viva Technology’s organisers have said that current dates (11 June -13 June) for the conference stand but that they are monitoring the rapidly evolving COVID-19 situation.
