UK. Beefeater London is celebrating its British heritage and the best of the capital’s music with Beefeater London Sounds and a new pop-up at London Gatwick Airport South Terminal. With the aim of engaging music fans before they embark on their next summer adventure, the pop-up will be live until 21 July. There is also a limited-edition Beefeater London Sounds bottle available for purchase.
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The Beefeater London Sounds pop-up is live at London Gatwick until 21 July |
At the pop-up travellers are invited to join the Beefeater interactive stage and star in their own band with their friends. Photographs tagged with #BeefeaterLDNSounds and shared on Instagram or Twitter will appear on the Beefeater Insta-wall of fame behind the Beefeater band set. All tagged photographs will be entered into a competition to win the ultimate UK music festival experience this summer, including VIP “glamping” access.
To complete the experience the Beefeater London Sounds bar will be serving up three cocktails to foster the festival spirit: Beefeater Lemonade, Beefeater Dry & Tonic, and Grapefruit Fizz.
Brand Manager Pernod Ricard Travel Retail Europe Adriana Perez commented: “Building on the success of last year’s pop-up experience, which featured a British MINI car split in two halves across the airport, we realised that consumers love engaging in Beefeater brand experiences. The new pop-up takes this even further with a bespoke social media activation encouraging sharable user-generated content to keep the London Sounds vibe going long after [travellers] leave the airport.”
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Travellers are invited to join the Beefeater interactive stage and star in their own band |
Before setting off, travellers can explore London’s music history online with the Beefeater London Sounds interactive map of the capital. Enabled by Spotify and denoted by pins on the map, users can click through to listen to the iconic sounds of London and prepare the ultimate summer travel playlist.
