UAE. Beluga Vodka has collaborated with Dubai Duty Free and Gulf Beverages in a showcase of five super and ultra-premium expressions at Dubai International Airport.
The Terminal 3 pop-up, which ran throughout September, offered travellers the opportunity to engage with the brand in a sensory journey which included tastings.
The five featured vodkas were the classic Beluga Noble, Beluga Celebration, the Adriatic-inspired Beluga Transatlantic Racing, Beluga Allure, and the prestigious Beluga Gold Line.
The activation, which also introduced a travel retail-exclusive Beluga Noble tripack, ran in tandem with a consumer digital engagement campaign highlighting Beluga’s versatility in home cocktail-making.
Noblewood Group Managing Director Andreas Ioannides said: “This activation was a fantastic opportunity to connect with travellers and share the unparalleled quality and craftsmanship behind Beluga Vodka. It truly encapsulated the essence of luxury and sophistication that our brand is known for.”
Gulf Beverages collaborates with Noblewood Group to manage the distribution and market development for Beluga vodka in Middle East travel retail.
Gulf Beverages Group Business Manager Travel Retail Chirag Aggarwal commented: “Gulf Beverages is on a mission to bring excitement to Dubai Duty Free stores with a pipeline of new launches from our portfolio of international premium-plus brands, many of which are only available at the airport.
“Our ambition is to inspire Dubai residents that shopping at Dubai Duty Free is by far the best location for new brand discoveries. Beluga vodka is perfectly matched to the shopper profile at Dubai Duty Free and we have engaging plans to further expand its footprint across the region.”
As reported, Beluga previewed a new limited-edition set for global launch in November at the TFWA World Exhibition in Cannes earlier this month. ✈️
| Beluga Vodka is crafted with organic grain natural spirit sourced from its own distillery in Latvia and the blending process is completed in Montenegro with spring water sourced from highland artesian wells and no artificial additives. All Beluga expressions are twice filtered through quartz sand with triple filtration through a silver-enriched charcoal. This is said to ensure quality results, a crystal-clear vodka with a smooth and rich taste profile, presented in French optic glass bottles crowned with a signature sturgeon motif.
The Beluga Vodka range featured at Dubai Duty Free includes:
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