Russian vodka brand Beluga has extended its Caviar Jar-inspired promotions with a pop-up at Mumbai Chhatrapati Shivaji International Airport.
As reported, the activations, which aim to increase the brand’s popularity with younger consumers, are running at selected airports in Europe, the US, the Middle East and Asia.
During the last six months the campaign has featured at airports in London, Paris, Frankfurt, Prague, Amsterdam, Bucharest, Saint Petersburg, Tel Aviv, Beirut, Cancún, São Paulo, Rio de Janeiro and Hong Kong, and in Argentina and the US.
The branded area in Mumbai Airport’s departures zone will operate until October. Passengers are invited to relax in the ‘Caviar Lounge’ where they can take photos. A digital version can be forwarded to their email address and those purchasing Beluga products are given an instant-printed photo as a souvenir.
According to Beluga, the Mumbai promotion has resulted in a significant increase in sales. The brand noted the importance of Indian travellers in the luxury goods market and the increasing popularity of vodka in the country.
