Bentley Tobacco and Landewyck have formed a partnership to produce a new Bentley cigarette and Bentley Authentic Rolling Tobacco. Both products will be produced by Heintz van Landewyck in Luxemburg.
The new brand presence will, the companies stated, “reflect the aim for highest quality and perfect craftsmanship as well as the unique style of Bentley Tobacco’s products”.
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The new Bentley cigarette comes in four flavours; special features include a taste performance filter and diamond design cigarette paper |
Closely linked to the existing product design of Bentley Tobacco, the joint Landewyck and Bentley Tobacco cigarette offers four variations: Full Flavor, Silver, White and Menthol. The tobacco blend has a clear Virginia character, with hand selected tobaccos from North America, Zimbabwe and Europe.
The round corner pack is refined by micro imprints, soft touch varnish and hot foil. Other features of the new Bentley cigarette include a taste performance filter and cigarette paper with a diamond design.
Bentley Tobacco CEO Martin Schuster said: “We are happy to set a new milestone jointly with Landewyck. With the Bentley cigarette we create an upscale product with strong character that has great potential all over the globe.”
Landewyck Group CEO Christian Greiveldinger added: “It’s a great opportunity to add another facet to the attractive brand cosmos of Bentley. We at Landewyck are happy to bring in our production and sales knowledge for a joint success”.
Bentley Authentic Virginia Rolling Tobacco is a fine-cut tobacco designed for roll your own purposes
Bentley Tobacco and Landewyck noted a growing trend in roll-your-own cigarettes. “Roll-your-own therefore corresponds smoothly with the increasing demand to show individual personality,” they said.
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Bentley Tobacco CEO Martin Schuster: “An upscale product with strong character that has great potential all over the globe” |
