GERMANY. Berlin Airports yesterday announced a diverse, vibrant and regionally influenced line-up for further retail and service concessions at the new Berlin-Brandenburg International BBI Airport, bringing the total number of confirmed tenants to 69.
The capital city’s new airport will open on 3 June 2012.
Over a quarter of the new tenants will be presenting typical concepts from the Berlin and Brandenburg region.
The new names include Fassbender & Rausch; an Ampelmann store; a museum shop run by Freunde der Preußischen Schlösser und Gärten GmbH (Friends of Prussian Castles and Gardens); and local specialities from the Spreewald region.
All tenants – from major chains to single outlets – fought off stiff competition with their winning concepts in a Europe-wide letting process, the airport company said.
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Thomas Wiesel (Director of HDS Retail Deutschland GmbH), Dr. Heinz Buri (Marketing director of Stiftung Preussische Schlösser und Gärten Berlin-Brandenburg), Leonard R. Müller (Director of Askania AG), Dr. Wolfgang Krüger (Director of The Chamber of Industry and Commerce Cottbus), Prof. Dr. Rainer Schwarz (CEO of Berlin Airports), Dr. Norbert Minhorst (Head of the business segment Non Aviation Management at Berlin Airports) |
The operator of the duty free shop (Gebr Heinemann) and the food services tenants were announced at the end of 2009 and in mid-2010, respectively.
Professor Dr Rainer Schwarz, Chief Executive Officer of Berlin Airports, stated: “The choice of retail concepts for BBI is very promising. Passengers will be able to find everything at the new BBI, from typical Berlin shops and local specialities right through to the world’s leading brands.
“This combination is a perfect match for our airport, and we are certain that our guests from all around the world and people from the region will love it.”
The Director of Non Aviation Management at Berlin Airports, Dr Norbert Minhorst, added: “We have successfully wrapped up the letting process for the new airport. Our future passengers can look forward to an appealing and varied marketplace with themed restaurants and a wide choice of shopping options: international, domestic and local brands and concepts will give the airport a truly unique and distinctive face.”
Dr. Wolfgang Krüger, Managing Director of the Cottbus Chamber of Commerce, said: “It is very important that regional products are showcased on the shelves of the new airport. The Cottbus Chamber of Commerce provided direct support for companies from south Brandenburg with our project “˜Fit for BBI’ and our brochure “˜Regional products and Specialities’.
“Our main aim is to help companies boost their sales as well as marketing the region by introducing passengers from all across the globe to typical regional products, for example from the Spreewald.”
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The spectacular new airport will open on 3 June 2012, offering “a new dimension” in airport retailing |
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SHOWCASING THE BERLIN REGION
Berlin and Brandenburg are represented by a number of shops at the new airport, including the Ampelmann store with its iconic red and green traffic light symbols. Look 54 presents fashion for Berlin’s nightlife and Evelin Brandt sells Berlin couture for women who dare to stand out, the airport company said.
Watchmaker Askania will be selling stylish timepieces, while chocolate company Fassbender & Rausch and confectionary maker Felicitas will tempt shoppers with sweet delights. Fine children’s fashions and creative toys are available from the children’s boutique “˜Die kleine Gesellschaft’.
Passengers arriving at BBI will be able to get information for their visits to Berlin and Brandenburg from Berlin Tourismus Marketing GmbH.
Products from Berlin and Brandenburg will also be strongly represented in the duty free and duty paid shops. The range “˜from Spreewald & more’ will showcase a wealth of culinary specialities from the region: from tangy Spreewald pickled gherkins to fruit brandies, Rex Pilsener beer, Cottbus Baumkuchen, meat products from Golßen and a wide choice of regional sausage specialities, the region’s best products will be presented in an appealing style, the company said.
The souvenir and gift shops will also focus on products from Berlin and Brandenburg as their core ranges. The Prussian castles and Gardens Foundation will be represented with a museum shop.
In total, 150 retail units are being created at the airport. On the landside there will be around 4,000sq m for retail, food & beverage and services.
The units are located in the arrivals hall and on the access level above the railway station. The majority of the retail units are located behind the security screening area in the airside zone.
Inside the 9,000sq m marketplace on level E1 there are 35 retail outlets and two service units. Two further retail outlets are located on the main pier, with one more on both of the piers. In the Non-Schengen area passengers will find a duty free shop leading into around 1,400sq m of retail outlets, service units and food & beverage concessions, all selected to meet the needs of an international clientele.
Successful Europe-wide letting process
The letting process for the retail and service units at BBI was divided into three phases: pre-qualification, bidding and negotiations.
In the first phase more than 500 applications from retailers and service providers were considered. After the pre-qualification phase 101 bidders were asked to submit concepts, resulting in over 250 proposals. The evaluation of the proposals and the selection of the tenants were governed by four key criteria: financial plan, concept quality, strategic match with the project requirements and the special significance of each proposal to BBI Airport. Negotiations are currently ongoing with selected bidders; all other contracts have been signed.
Car rental services
The car rental company counters will be located in the south corner of the arrivals hall in the terminal on the way to the Rental Car Service Centre. Customers can pick up and drop off rental cars at the Rental Car Service Centre, which will be a separate building not far from the terminal. The complete turn-around of the rental cars (cleaning, refuelling etc.) will take place here at the Service Centre. This reduces the number of journeys required, thus cutting emissions. The total floor area of the Rental Car Service Centre will be around 60,000sq m and it will have more than 1,800 parking spaces.
Travel and tourist services
The travel service counters are located in the northern area of the arrivals hall; tour operators will include alltours Reisecenter, LMS, REWE, Thomas Cook, TUI and Berlin Tourismus Marketing GmbH, which will have a Welcome Center Berlin-Brandenburg here.
All retail outlets and services at a glance
Retail and services
Tenant – HDS Retail Deutschland GmbH
Concept – RELAY (7x)
Concept – LOOK54
Concept – FASSBENDER & RAUSCH
Concept – AMPELMANN
Tenant – Ercan & Dubiel GbR
Concept – Hairport Lounge
Tenant – Deutsche Bank Privat- und Geschäftskunden AG
Concept – Deutsche Bank
Tenant – Blumenhaus Schamp e.K.
Concept – Blumenhaus Schamp
Tenant – Metropolitan Pharmacy
Concept – Metropolitan Pharmacy (2x)
Tenant – Travelex
Concept – Travelex (5x)
Tenant РW̦llhaf Retail GmbH
Concept – take away (2x)
Concept – my Berlin
Concept – Museumsshop Freunde der Preußischen Schlösser und Gärten
Concept – from Spreewald & more
Concept – Confiserie Felicitas – die Schokoladenseite der Lausitz
Tenant – Die kleine Gesellschaft GmbH i.G.
Concept – Die kleine Gesellschaft
Tenant – Marc O’Polo Einzelhandels GmbH
Concept – Marc O’Polo
Tenant – Askania AG
Concept – ASKANIA (2x)
Tenant – Tech-Airport Holding SAS
Concept – Hour Passion (2x)
Concept – Swatch
Tenant – Gebr. Heinemann KG
Concept – Boss & Burberry Boutique
Concept – Leathergoods boutique
Concept – Hermès
Concept – Montblanc
Concept – Crew Shop
Tenant – Wolford Deutschland GmbH
Concept – Wolford Boutique
Tenant – Navyboot Deutschland GmbH
Concept – Navyboot
Tenant – Feedbag Accessoires GmbH, subsidiary of PICARD Lederwaren
Concept – PICARD
Tenant – Duetz Fashion GmbH
Concept – GANT
Tenant – Massimo Dutti Deutschland GmbH
Concept – Massimo Dutti
Tenant – Monsoon Accessorize GmbH
Concept – Accessorize
Tenant – Evelin Brandt Mode GmbH Berlin
Concept – EVELIN BRANDT BERLIN
Tenant – Pocket Shop GmbH
Concept – Pocket Shop
Tenant – Fedrigoni Cartiere
Concept – Fabriano Boutique
Tenant – Pfendt Airport Optic GmbH
Concept – Sunglasses by Pfendt Airport Optic
Car rental services
Tenant – Sixt GmbH & Co. Autovermietung KG
Concept – Sixt
Tenant – Europcar Autovermietung GmbH
Concept – Europcar
Tenant – Avis AutovermietungGmbH & Co. KG
Concept – Avis
Tenant – Hertz Autovermietung GmbH
Concept – Hertz
Travel/tourism services
Tenant – LMS Last Minute Service Reiseverkaufs-GmbH & Co. KG
Concept – lastminute-pur.de
Tenant – REWE Touristik Flughafen Service GmbH
Concept – Shop in Shop
Tenant – TUI Vertrieb und Service GmbH
Concept – TUI
Tenant – alltours Reisecenter GmbH
Concept – alltours Reisecenter
Tenant – Thomas Cook
Concept – Thomas Cook
Tenant – Berlin Tourismus Marketing GmbH / visitBerlin
Concept – Welcome Center Berlin-Brandenburg
Other concepts (negotiations are currently being held with selected prospective tenants)
Food retail
Pharmacy
Consumer electronics
Premium fashion
Jewellery
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