Singer/songwriter Beth Ditto stepped off her tour bus in Berlin this week to attend and perform at an exclusive party to celebrate the launch of her make-up collaboration with MAC, which is now available worldwide.
Ditto began the day with local and global media interviews at the MAC store on Rosenthalerstrass. The evening event took place at multi-use venue MADE.
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Singer/songwriter Beth Ditto visits the MAC store in Berlin and performs an exclusive gig at MADE |
The evening party was attended by close to 400 guests from the A-list and “cool Berlin” scene, according to MAC. Actresses Heike Makatsch and Carolina Vera, electro-punk singer Peaches, hip hop artist Michi Beck, presenters Tyron Ricketts and Jasmin Great, and local designers Mongrels in Common and Patrick Mohr all walked the red carpet to a wall of photographers and broadcast media.
Ditto took to the stage twice to perform her latest tracks including I Wrote the Book, Move in the Right Direction and a rendition of Madonna’s Vogue. She also brought on-stage one of Lady Gaga’s tour dancers, who was a guest of the event. DJ Nathan from The Gossip delivered a late-night set.
The event was attended by over 100 journalists, including bloggers, fashion and beauty publications and art and design magazines.
Ditto’s team and media guests stayed at Soho House and were transported around the city in a fleet of cars provided by MINI.
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