EUROPE. A new report from customer insights agency Beyond has been released, offering insights into how guests view the lounge experience at European airports. Discounts on purchase of the report are available via The Moodie Davitt Report (see below).
The 2024 Beyond Report investigates how the highest-rated airport lounges in the region compare across various pillars of customer expectation. The pillars include Staff Service, Food Quality, Ambience, Drinks Service, Seating, Hygiene, Crowding and more.
A glimpse into the data reveals how staff shortages are making service delivery at a level the traveller expects difficult to meet.
Beyond uses a Social Promoter Score, in-line with the widely used Net Promoter Score, allowing an easy-to-understand metric the industry can use to manage performance, identify problem areas and celebrate excellence.
The Report provides insight through a creative, technology solution which analyses online conversations to gauge passenger sentiment.
A preview of the Lounge Experience Report is available here. If you would like to purchase the full report, discounted to €750 for Moodie Davitt Report readers (full price €999), please email Jessica@MoodieDavittReport.com.
For more information about the Lounge Experience Report, or Beyond, please contact Beyond Marketing Manager Gergely Fodor gergely.fodor@gobeyond.aero.
