Beyond the horizon: Coty unveils Davidoff Horizon Extreme

Coty has released Davidoff Horizon Extreme, which will be available at travel retail locations worldwide from this month in 75ml (€59) and 125ml (€79.50) sizes.

The launch will be supported by a #reachyourhorizon campaign across social media and on digital platforms.

The product takes the original Horizon fragrance to a “woodier, warmer” level in this earthier version, with the addition of an amber accord, said the company.

Master Perfumers Olivier Pescheux and Jacques Huclier developed the fragrance around contrasting scents. Top notes of rosemary and ginger blend with a masculine heart of nutmeg and sandalwood over an intense base of amber and cedarwood.

The print campaign, featuring model Simone Bredariol, is described as portraying the willpower, determination, energy and achievement of the Davidoff Horizon man
The print campaign, featuring model Simone Bredariol, is supported by a wide-reaching social media presence
Taking it to the extreme: Davidoff Horizon Extreme redesigns the signature Horizon bottle in an earthier shade of dark brown
Taking it to the extreme: Davidoff Horizon Extreme redesigns the signature Horizon bottle in an earthier shade of dark brown

 

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