Puig has strengthened its Paco Rabanne XS masterbrand with a new feminine scent, Pure XS For Her.
Described as the brand’s “biggest arrival of the year”, Pure XS For Her is the feminine counterpart to the Pure XS masculine scent, which launched in 2017.
The ‘fragrance without inhibitions’ was created by Givaudan perfumer Quentin Bisch. Its floral juice opens with ylang ylang, jasmine and vanilla, followed by notes of popcorn, musk, milkwood, sandalwood and ambrette seeds.
The pink Pure XS For Her fragrance bottle has a gold serpent wrapped around the top of the flacon.
American actress and model Emily Ratajkowski, who has 18 million followers on Instagram, is the face of Pure XS For Her. She stars in a photo campaign, film and web series, with hashtags #purexs and #excessiveme. It is Paco Rabanne’s first interactive web series on Instagram.
Pure XS For Her edp is available in 50ml and 80ml and is rolling out to global travel retail locations this month.
[Pure XS for Her, ‘a tale of fantasy and desire set-on-fire.’ Click on the YouTube icon to view Emily Ratajkowski as you’ve never seen her.]
