 |
L’Oréal Luxe Travel Retail is this month updating its Biotherm Homme brand with a new skin care product called Total Perfector. It is said to combat three key issues which affect men of all ages and all skin types: roughness, uneven tone and visible pores. It targets men who require more than a basic moisturiser, but who aren’t yet ready to embrace an anti-ageing product.
A key ingredient is a regenerating aquatic complex, which combines Biotherm’s signature Pure Thermal Plankton with an extract of the Mediterranean algae P.Pavonica, said to aid hydration.
Delivered within a gel-cream format, presented in an airless pump dispenser, the product is said to improve the skin’s surface instantly, and its quality, after four weeks.
The face of Total Perfector is champion kite-surfer Youri Zoon. He is the second “new-generation” Biotherm front man, described as a “real man with a deep connection to water”, whose skin in exposed to the elements almost every day.
