FRANCE. Biotherm (L’Oréal Produits de Luxe International) has created a new anti-cellulite body product, called Celluli Intense Peel. It is described as an intensive slimming treatment to counter stubborn, unsightly “orange peel” skin.
The segment holds good growth potential. In a recent L’Oréal survey, 82% of women questioned said that they had cellulite. More than one out of two had previously purchased a cosmetic product designed to fight it, and 49% said that they used such products all year round.
Celluli Intense Peel harnesses the skin’s natural self-peeling mechanisms for a dual-action effect, according to Biotherm.
In addition to the brand’s signature pure extract of thermal plankton, key ingredients include caffeine and gingko biloba, which reportedly help stimulate the process whereby the body breaks down stored fat. The product also contains an Intra-Densifier System, said to reconstruct skin fibre networks and reorganise skin tissue.
The result, claims Biotherm, is smoother, firmer, more toned skin, with visibly-reduced bulges.
Celluli Intense Peel is presented in a 200ml tube, priced domestically at €43.
In other news, the company has extended its Biotherm Homme skincare portfolio with a new night treatment. Age Fitness Night Recharge is already available in Europe, and will roll out to Asia in April, followed by the Americas in July.
The cellular renewal rate is higher at night than during the day, according to Biotherm, making it the ideal time to recharge the skin.
Age Fitness Night Recharge features pure extract of thermal plankton, plus olive extract.
The treatment is presented in a 50ml pump dispenser, for accurate dosage. It retails domestically at around €47.
MORE STORIES ON BIOTHERM
Biotherm Homme prepares to roll out Skin Profiler – 21/02/06
Biotherm gets a Lift with new anti-ageing products for men and women – 12/12/05
Biotherm brings a breath of fresh air to men’s skin care – 17/10/05
