Consumer technology brand Bitmore will spotlight four key environmentally friendly products at next month’s TFWA World Exhibition in Cannes (Blue Village F23).
As reported, the Nuwave Channel Partners’ brand has undergone a major rebranding to reflect its strong sustainable ethos. As part of the rebrand and a renewed focus on Bitmore, parent company Nuwave Channel Partners will be phased out and now falls under the Bitmore Ltd umbrella.
Bitmore, whose products previously targeted airline retail, secured its first airport listings late last year. Its products can now be found in Europe, Asia, Middle East and the USA with key travel retailers including World Duty Free and Mumbai Duty Free.
Further extensions to Bitmore’s airport retail footprint include collaborations with WHSmith’s InMotion in Dublin Airport Terminal 1 and across WHSmith Travel’s Tech Express stores in major UK train stations.
Featured product at the Cannes event will include the Aural Pro Apple MFI Certified earbuds, made from recycled TPE, plastic and wheat straw materials, and the e-Cord PD charging cables, offering up to +50% faster charging than regular cables and made from recycled TPE and ABS plastic.
The e-Pro Power Boost is a 5000mah pocket-size powerbank which offers a full charge for smartphones in about 40 minutes. It is made from recycled ABS plastic.
Bitmore newcomer Fone Mate will also be highlighted. The cross-body universal phone holder weighs 29g and is designed for easy user access to take images and videos. GRS certified, it is made from recycled silicone and comes with a nylon thread adjustable strap.
Bitmore will present its full product line-up of over 35 travel tech and gadget SKUs. The brand’s stand will also feature a prototype table showcasing potential new products, and seeking client feedback, ahead of creating some new products for 2023/24.
Bitmore has recently been bolstered by nominations for products in categories for the Frontier Awards (Bitmore ePro Wireless Powerbank and Bitmore-Pro Power Pad) and the TRBusiness 2022 Global Travel Retail Awards (Bitmore Aural Pro TWS and Bitmore e-Pro Power Qi 10K). The winners will be revealed at TFWA Cannes.
According to Bitmore, its focus on sustainability – including product development – includes the use of eco-friendly materials, such as recycled, upcycled and plant-based materials. The brand is also targeting carbon neutrality for its product range in Q4 this year and the wider Bitmore business by Q2 in 2023.
The sustainability focus is underpinned by the company’s pursuit of B Corp status and its support of environmental charities including 1% For The Planet.
Bitmore CEO Hoj Parmar said: “This is an exciting time for the business to be exhibiting in Cannes, with so much great progress being made by Bitmore across many fronts. We have a great pipeline of new products with first rate sustainability credentials, and we can’t wait to share them face to face with visitors to the Cannes exhibition.
“The involuntary period we had off due to COVID gave me a lot of time to reflect on what I want out of the company. We are obviously still a for-profit business, but this is not just about making money for me now.
“We want to make a difference to the planet as well through our activities. It may sound a bit clichéd but that is just the way it is now. I do feel very strongly about it – I want to leave a positive legacy with Bitmore.”
