CHINA (MACAU). L’Oréal Travel Retail Asia Pacific and DFS Group have partnered to host the ultra-premium ‘Black Bandage Discovery’ Helena Rubinstein VIP event in Macau. The event ran from 3-5 April at the DFS Prestige Lounge at T Galleria by DFS in The Shoppes at Four Seasons Hotel.
The elegant event welcomed 100 DFS Group VIP members and reimagined the luxury beauty shopping journey through a series of exclusive, premium and personalised digital experiences.
The VIP experience began with a welcome from personal greeters followed by a visit to the Laclinic Laboratory, which showcased Helena Rubinstein’s 4 Re-Plasty signature prescriptions and Night Cream.
The Re-Plasty Night Cream is a bandage-like solution that targets four different skin concerns. It was co-developed with Laclinic-Montreaux and is also known as ‘The Black Bandage.’
To highlight Helena Rubinstein’s latest beauty and technology innovations, guests also received in-depth skin consultations with the brand’s skin biometric analyser. The tool combines 12 years of R&D and was developed based on 80,000 different skin profiles. The skin biometric analyser provided the VIPS with predictive analysis and personalised night-time skincare recommendations.
The journey continued with a 20-minute DIY scent diffuser masterclass, followed by a ten-minute hand massage. Guests finished the luxury beauty experience by receiving a personalised engraved candle to commemorate their journey.
As an added O2O element, the exclusive Black Bandage Recovery VIP experience was brought online with the launch of a dedicated website where guests could purchase the Re-Plasty Age Recovery Night Cream.
“We are extremely pleased to collaborate with DFS Group to unveil the Black Bandage Discovery event in Macau,” commented Helena Rubinstein Travel Retail Asia Pacific General Manager Petrina Kho.
“Our iconic Re-Plasty Age Recovery Night Cream has been very well received by Chinese consumers, coupled with today’s exclusive event led by ultra-premium and digitalised services. The success of this event has seen the recruitment of new premium customers, marking an important and exciting episode in the history books of Helena Rubinstein Travel Retail Asia Pacific.”
DFS Group Executive Vice President Global Marketing and Beauty Merchandising Christophe Marque added, “We are pleased to partner with Helena Rubinstein Travel Retail on this prestigious event that was specially created for our VIP customers in Macau.
“As one of the fastest-growing top-tier skincare brands in China, we are excited for our customers to explore Helena Rubinstein through the personalised format of The Black Bandage Discovery, which is sure to delight and impress even the most discerning of beauty lovers. We look forward to bringing our customers even more unique and exclusive activations to provide them with the ultimate shopping experience.”
