Brown-Forman has introduced the travel retail-exclusive Jack Daniel’s American Single Malt Whiskey, the brand’s first permanent expression crafted from 100% malted barley.
To mark the launch, Jack Daniel’s is hosting more than 40 duty free activations at airports worldwide, reaching an estimated 13 million travelling shoppers. Plans are in place to offer 60,000 tastings of the new expression across these activations.
The 1-litre, 45%ABV expression has an RRP of US$99.99.
Jack Daniel’s American Single Malt features a 100% malted barley mash bill that is ground, fermented and distilled in Lynchburg, Tennessee.
The whiskey is charcoal mellowed and then aged in new, charred American oak barrels before being finished in Oloroso Sherry Casks.
Its distinctive packaging features a cork stopper and an embossed distillery stamp of America’s first registered distillery.
Jack Daniel’s Master Distiller Chris Fletcher said: “When we began experimenting with a 100% malt grain bill back in 2012, we knew it would be critical to put our own stamp on timeless single malt traditions and craft something that was uniquely Jack Daniel’s.
“There was a lot of excitement surrounding our limited edition American Single Malt Special Release last year, and we are thrilled to now offer Jack Daniel’s American Single Malt to our friends around the world.” 
