Premium spirits distributor Blue Caterpillar has entered a distribution partnership with Caribbean rum maker Ten To One Rum. The collaboration will see the brand available in Latin American, Caribbean and travel retail markets.
The agreement represents a significant milestone for both companies, with Ten To One’s line-up of Caribbean rums complementing Blue Caterpillar’s diverse portfolio of premium spirits.
Since it was founded by Trinidadian Marc Farrell in 2019, the rum brand has become known for its liquid quality and the rich Caribbean culture it represents.
The brand name was inspired by the “one from ten leaves zero” statement made by Trinidad and Tobago’s first Prime Minister Dr. Eric Williams in his call to preserve the first Caribbean federation of ten countries. This reflected the idea that “we are stronger together than we are apart.”
Blue Caterpillar CEO Michael Gebrael said: “We are thrilled to partner with Ten To One and introduce their rums to consumers across Latin America, the Caribbean and global travel retail. This collaboration aligns perfectly with our commitment to offering exceptional spirits that celebrate authenticity and cultural diversity.”
The partnership comes at a time of growth in the premium rum category, as highlighted by the International Wine and Spirits Competition (IWSC). Citing a study by the IWSC, the partners noted the steady growth of the premium rum segment, driven by consumer demand for authentic and artisanal products. This trend highlights the immense opportunity for brands like Ten To One Rum to thrive in diverse markets.
Ten To One CEO Marc Farrell added: “We are excited to join forces with Blue Caterpillar to expand the reach of Ten To One in key markets.
“With their expertise and dedication to excellence, we are confident that this partnership will continue to elevate the presence and perception of Caribbean rum and delight consumers with our distinctive offerings.” ✈
