Premium spirits distributor Blue Caterpillar has appointed Leon Ashford as Commercial Director India, Middle East and Africa (IMEA), effective 1 September.
The founder of Quench Solutions consultancy, Ashford’s extensive experience in the drinks industry includes executive positions with International Diplomatic Supplies as Dubai-based General Manager and Commercial Director, and as Managing Director Europe.
Ashford will spearhead strategic initiatives aimed at expanding Blue Caterpillar’s market share and delivering value to clients and partners across the IMEA regions. According to Blue Caterpillar, his insights and experience “will be instrumental in furthering the company’s commitment to excellence and innovation”.
Blue Caterpillar Co-founder and CEO Michael Gebrael said: “In light of Mr Ashford’s career accomplishments, strategic acumen, and deep-rooted expertise in the IMEA regions, we are confident that he is the right leader to steer our growth in these markets.”
“We are delighted to work with Blue Caterpillar LLC to grow the business in IMEA,” Ashford commented. “The current brand portfolio is exciting and with new brands joining the fold, there is a great deal of opportunity to delight customers in the region. I personally look forward to developing these brands.”
Ashford will be available for meetings and discussions during the upcoming TFWA World Exhibition in Cannes (1-5 October), on the Blue Caterpillar stand (Green Village, J53). ✈
